Brand Manager - Consumer

Galderma Italia S.p.A.; Lombardia; Hybrid; EUR 55,000 - 75,000; Full time

Job summary

Galderma Italia S.p.A. in Milano is seeking a Cx Brand Manager to translate the global consumer-brand strategy into a local market plan for Cetaphil, Benzac and Onilaq.

This hybrid role focuses on maximizing brand value, profitability, and market share, aligning with regulatory and scientific standards across channels. The ideal candidate will have 5–8 years of pharma/dermo-brand marketing experience, strong digital marketing skills, and fluent business English; Italian language preferred.

Qualifications

• University Degree with a Marketing/Economic background.

Responsibilities

• Develop promotional and communication plan for Cx portfolio tailored to each channel.
• Analyze market data, competitive intelligence, and consumers/HCPs insights to refine tactical execution.
• Forecast product demand collaboration with Sales, Market Intelligence and Supply.
• Drive customer engagement to win at shelf – both physical and digital.
• Build and monitor the sampling strategy.
• Create and adapt promotional materials, cooperating with agencies, and with internal stakeholders.
• Coordinate media strategies and asset localization with agencies and stakeholders.
• Actively collaborate cross-function and with Medical team for IDS initiatives.

Skills

Brand management

Pharma FMCG

Digital marketing

Stakeholder management

English fluency

Cross-functional collaboration

Market analytics

Veeva Vault (nice to have)

Education

University Degree in Marketing/Economics

Tools

Veeva Vault

Job description

Whether it's the unique breadth of our integrated offering that covers Injectable Aesthetics, Dermatological Skincare and Therapeutic Dermatology products; or our commitment to recognizing and rewarding people for the contribution they make - working here isn't like anywhere else. At Galderma, we actively give our teams reasons to believe in our ambition to become the leading dermatology company in the world. With us, you have the ultimate opportunity to gain new and challenging work experiences and create an unparalleled, direct impact.

Job Title: Cx Brand Manager Location: Milano, Italia. Hybrid Job Description The Cx Brand Manager will help translate the strategy for Consumer brands (Cetaphil, Benzac, Onilaq) into a local market plan to maximize brand value, achieve sales, profitability, and market share targets, and manage the local marketing mix within the budget. Additionally, it involves exploring new market opportunities, understanding the consumers and patients journey, monitoring the market, and creating action plans, also towards an integrated approach. All actions must comply with national laws (like Law 231 and D.lgs 81/08), Galderma's Code of Ethics, Pharma Industry Laws (including Farmindustria Code), and any other relevant codes, standard operating procedures (SOPs), and working instructions.

Key Main Responsibilities

• Develop effective promotional and communication plan for Cx portfolio tailored to each channel in conformity with objectives and global guidelines, collaborating with trade marketing specialist.
• Responsible for the management of the budget, keeping it under control.
• Analyze market data, competitive intelligence, and consumers/HCPs insights to refine tactical execution - and collaborate for forecasting of product demand, with Sales, Market Intelligence and Supply.
• Drive customer engagement to win at shelf - both physical and digital.
• Build and monitor the sampling strategy.
• Creates and adapt promotional materials, cooperating with agencies, and in collaboration with internal stakeholders.
• Strictly collaborate with agencies and internal shareholders for Media Strategies, and coordinate assets localization and creation.
• Be a key point of reference for Sales and strictly collaborate with Medical team.
• Actively collaborate cross-function and cross-BUs, for Integrated Dermatology Strategies (IDS).

Skills & Qualifications

• University Degree with a Marketing/Economic background
• 5 to 8 years experience in Marketing (Product/Brand Management) of Pharma/FMCG industry (consumer focus / dermo-cosmetic experience)
• Strong practical knowledge or experience in Sales in Pharma is a plus
• Proven experience in marketing rounded role, mixing qualitative and analytics tasks
• Sound Digital experience and knowledge
• Knowledge of Medical Visit strategy and congresses is considered a plus
• Excellent communication and stakeholder management skills, with experience in cross-functional collaboration.
• Fluent in Business English (Italian mother tongue preferably)
• Office tools Veeva Vault knowledge (nice to have) Previous experience working in a matrix organization with international exposure

Galderma is the emerging pure-play dermatology category leader, present in approximately 90 countries. We deliver an innovative, science-based portfolio of premium flagship brands and services that span the full spectrum of the fast-growing dermatology market through Injectable Aesthetics, Dermatological Skincare and Therapeutic Dermatology. Since our foundation in 1981, we have dedicated our focus and passion to the human body's largest organ - the skin - meeting individual consumer and patient needs with superior outcomes in partnership with healthcare professionals. Because we understand that the skin we are in shapes our lives, we are advancing dermatology for every skin story. For more information go to www.galderma.com/careers