Senior Brand Manager NIVEA Skincare

Beiersdorf Group; Milano; Hybrid; EUR 45,000 - 50,000; Full time

Benefits offered by this job

Free parking

Flexible working hours

Hybrid work model

Store discounts

Participation bonus

Health insurance

Canteen

Job summary

Beiersdorf Group in Milano is seeking a Senior Brand Manager to lead category growth, translate consumer insights into winning marketing strategies, and coach a team across functions.

You will partner with local and European stakeholders, own budgets and forecasts, and drive integrated marketing across all consumer touchpoints to deliver impactful brand experiences. Fluent Italian and English are required.

The role offers hybrid work, store discounts, health insurance and a participation bonus.

Qualifications

• 6+ years of experience in Marketing, Brand Management or Trade Marketing in FMCG/consumer goods.
• Proven people leadership, able to coach and inspire teams.
• Strong business acumen, able to translate data and insights into growth opportunities.
• Experience managing complex projects in fast-paced environments; strong stakeholder skills.
• Excellent cross-functional collaboration and communication.
• Fluent in Italian and English, written and spoken.

Responsibilities

• Lead development and execution of category and brand growth strategies.
• Own category performance through KPIs, forecasting and budgeting.
• Develop integrated marketing strategies across all consumer touchpoints.
• Drive portfolio development and partner with European teams.
• Lead cross-functional collaboration across Marketing, Sales, Finance and more.
• Manage external agencies and ensure delivery of brand initiatives.
• Coach and develop team members for high performance.

Skills

Brand management

Leadership

Analytical mindset

Stakeholder management

Excel

PowerPoint

Italian language

English language

NielsenIQ

Circana (IRI)

Tools

NielsenIQ

Circana (IRI)

Excel

PowerPoint

Job description

Your Tasks

As Senior Brand Manager, you will combine strategic thinking, business ownership and people leadership to drive category growth and create impactful consumer experiences across all touchpoints. You will play a key role in translating local consumer insights and market opportunities into winning marketing strategies while leading a team and collaborating closely with both local and European stakeholders.

Reporting directly to the Marketing Manager, you will manage direct reports and act as a key business partner across Marketing, Sales, Shopper Marketing, Finance, Supply Chain and European Marketing teams.

Main accountabilities:

• Lead the development and execution of category and brand growth strategies, translating consumer, shopper and market insights into actionable business plans and sustainable growth opportunities.
• Own category performance and financial results through ongoing analysis of market dynamics, business KPIs, forecasting, budgeting, annual planning and long-term strategic plans.
• Develop and implement integrated marketing and communication strategies across all consumer touchpoints, ensuring consistent brand execution and impactful consumer experiences.
• Drive innovation and portfolio development by identifying emerging consumer needs, building business cases and partnering with European teams to bring new opportunities to market.
• Act as a key cross-functional leader, building strong partnerships across Marketing, Sales, Shopper Marketing, Finance, Supply Chain and other functions to deliver business priorities and projects.
• Manage external agencies and stakeholders to ensure excellence in execution and effective delivery of brand and category initiatives.
• Lead, coach and develop team members, fostering a culture of ownership, collaboration, continuous learning and high performance.

Your Profile

• 6+ years of experience in Marketing, Brand Management or Trade Marketing within FMCG or consumer goods industries, with a strong track record of driving business growth.
• Proven people leadership experience, with the ability to coach, develop and inspire high-performing teams.
• Strong business acumen and analytical mindset, able to translate data, consumer insights and market trends into strategic recommendations and growth opportunities.
• Demonstrated success managing complex projects and priorities in dynamic, fast-paced environments, balancing strategic thinking with operational execution.
• Excellent stakeholder management, influencing and communication skills, with the ability to collaborate effectively across functions and levels of seniority.
• Entrepreneurial, proactive and solution-oriented, with a strong sense of ownership, accountability and adaptability.
• Experience working with market data sources such as NielsenIQ, Circana (IRI) or similar tools, alongside advanced Excel and PowerPoint skills.
• Fluent Italian and English, both written and spoken.

WHY JOINS US?

• Gross annual salary (RAL) between €45,000 and €50,000, depending on experience
• Free parking for cars, bicycles, and motorcycles
• Flexible working hours (start time between 8:00 AM and 10:00 AM, with a 1-hour lunch break)
• Hybrid working model (2 days of remote work per week)
• Company store discounts (discounted Beiersdorf products, open twice a week)
• Participation bonus, redeemable either as a cash payment or for services/benefits
• Faschim health insurance
• Canteen
• And much more!