Senior B2B Strategy Lead - Content & Growth

YAM11; Milano; On-site; EUR 70,000 - 100,000; Full time

Job summary

YAM112003 is seeking a Senior Strategist (B2B) to lead business-focused communications for clients in Italy and internationally. You will shape content, media approaches and KPI-driven strategies across digital and traditional channels, collaborating with strategy and creative teams and presenting to C-level stakeholders.

The role combines business acumen with hands-on execution, requiring strong analytical skills, proactive collaboration, and an ability to translate complex business models into

Qualifications

• 6-8 years of proven experience in B2B marketing and communication in agencies or on the client side.
• Hands-on experience in planning and managing digital content, channels and campaigns.
• Solid knowledge of media strategy, advertising KPIs and data analysis, with confidence in the main analytics and reporting tools.
• Experience with tracking and conversion platforms (analytics, tag management, conversion measurement).
• General knowledge of CRM and marketing automation ecosystems (Salesforce & co.).
• Understanding of business fundamentals: business models, go-to-market, trade and sales processes.
• Very good English.
• Senior standing with a doer attitude: comfortable advising C-levels and equally comfortable getting hands dirty on execution.
• Well organized and cool under pressure.
• Excellent communication skills and ability to build strong, lasting relationships with clients.
• Proactivity, flexibility and operational autonomy.
• Genuine curiosity for how businesses work.
• Team spirit: ability to collaborate with the strategy and creative teams.

Responsibilities

• Design B2B communication strategies from business analysis to strategic recommendation and execution.
• Define content strategies and marketing mix across channels with creative teams and editors.
• Develop media strategies, set advertising KPIs, monitor and report campaign performances.
• Monitor digital channels and tracking platforms, focusing on lower-funnel activities and sales support.
• Understand each client’s business model, market scenario and competitive landscape.
• Manage day-by-day client relationships and interact with senior and C-level stakeholders.
• Support new business development through proposals and pitches for B2B prospects.
• Track trends, platforms and tools relevant to B2B marketing (digital platforms, automation, social selling, CRM ecosystems).

Skills

B2B marketing

Digital campaigns

Media strategy

Data analysis

CRM & marketing automation

Go-to-market

Executive communication

English proficiency

Tools

Analytics platforms

Salesforce

CRM systems

Job description

YAM112003 is seeking a Senior Strategist (B2B) to lead business-focused communications for clients in Italy and internationally. You will shape content, media approaches and KPI-driven strategies across digital and traditional channels, collaborating with strategy and creative teams and presenting to C-level stakeholders.

The role combines business acumen with hands-on execution, requiring strong analytical skills, proactive collaboration, and an ability to translate complex business models into