Senior B2B Strategy Lead - Content & Growth

YAM11; Italia; On-site; EUR 70,000 - 110,000; Full time

Job summary

YAM112003 is seeking a Senior Strategist (B2B) to lead business-to-business communication strategies for clients in Italy and internationally. You will design content, marketing mixes, and media strategies, then drive execution across digital and traditional channels, guiding performance through KPIs and data insights.

You will collaborate with strategy and creative teams, engage with senior and C-level stakeholders, and contribute to proposals for new business, ensuring a business-driven

Qualifications

• 6-8 years of proven experience in B2B marketing and communication in agencies or on the client side.
• Hands-on experience in planning and managing digital content, channels and campaigns.
• Solid knowledge of media strategy, advertising KPIs and data analysis, with confidence in the main analytics and reporting tools.
• Experience with tracking and conversion platforms (analytics, tag management, conversion measurement).
• General knowledge of CRM and marketing automation ecosystems (Salesforce & co.).
• Understanding of business fundamentals: business models, go-to-market, trade and sales processes.
• Very good English.
• Senior standing with a doer attitude: comfortable advising C-levels and equally comfortable getting hands dirty on execution.
• Well organized and cool under pressure.
• Excellent communication skills and ability to build strong, lasting relationships with clients.
• Proactivity, flexibility and operational autonomy.
• Genuine curiosity for how businesses work.
• Team spirit: ability to collaborate with the strategy and creative teams.

Responsibilities

• Design B2B communication strategies, from business and market analysis to strategic recommendation and execution
• Define content strategies and marketing mix across channels, working with creative teams, content editors, and social media managers
• Develop media strategies, set advertising KPIs, and monitor, analyze and report campaign performances and results
• Monitor digital channels and tracking & conversion platforms, with a focus on lower-funnel activities, lead generation and sales support
• Understand each client’s business model, market scenario, competitive landscape, trade and sales dynamics
• Manage day-by-day client relationships and build trusted relations with senior and C-level stakeholders
• Support new business development, contributing to proposals and pitches for B2B prospects
• Monitor trends, platforms and tools relevant to B2B marketing (digital platforms, marketing automation, social selling, CRM ecosystems, etc.).

Skills

B2B marketing

Content planning

Digital marketing

Data analytics

CRM systems

Sales collaboration

Tools

Salesforce

Job description

YAM112003 is seeking a Senior Strategist (B2B) to lead business-to-business communication strategies for clients in Italy and internationally. You will design content, marketing mixes, and media strategies, then drive execution across digital and traditional channels, guiding performance through KPIs and data insights.

You will collaborate with strategy and creative teams, engage with senior and C-level stakeholders, and contribute to proposals for new business, ensuring a business-driven