Remote Senior Creative Strategist: DTC Growth & Testing

Jobgether SRL; Italia; Remote; EUR 78,000 - 134,000; Full time

Benefits offered by this job

Fully remote

Flexible hours

Ownership over strategy

Job summary

Jobgether SRL in Italy is seeking a Senior Creative Strategist to own the creative strategy behind paid social campaigns for a fast-growing DTC health and wellness brand. You will translate insights and performance data into compelling concepts across hooks, angles, scripts, and briefs.

You’ll collaborate with video editors, designers, UGC creators, and performance marketers, enjoying autonomy and influence over testing, iteration, and scale across Meta, TikTok, YouTube, and other paid channels.

Qualifications

• 3+ years of experience in creative strategy, DTC/eCommerce, direct-response advertising, or performance marketing.
• Proven experience in health, supplements, wellness, or related consumer category.
• Strong creative direction, copywriting, and concept-development skills.
• Solid understanding of customer psychology and performance-driven advertising.
• Ability to develop compelling hooks, angles, messaging, and testable ad concepts.
• Excellent research, communication, prioritization, and organizational skills.
• Independent, ownership-driven approach with limited supervision.
• Experience with 7–8 figure DTC/eCommerce brands is a plus.
• Portfolio showing strong 3–5 minute VSL samples is expected.

Responsibilities

• Develop creative strategies, concepts, hooks, angles, and messaging for paid social campaigns.
• Produce approximately 5 video concepts and 5 image concepts each week.
• Conduct customer, competitor, and market research to uncover new opportunities.
• Translate insights and performance data into clear testing strategies.
• Develop briefs, scripts, and creative direction for UGC creators, editors, and designers.
• Analyze creative performance and guide iteration, testing, and optimization.
• Collaborate with creative and marketing stakeholders to take concepts from ideation to execution.
• Develop and adapt creative for Meta, TikTok, YouTube, and other paid channels.

Skills

Creative Strategy

Copywriting

Research

Communication

Organization

Independent Work

Time Zone Flexibility

Portfolio

Job description

Jobgether SRL in Italy is seeking a Senior Creative Strategist to own the creative strategy behind paid social campaigns for a fast-growing DTC health and wellness brand. You will translate insights and performance data into compelling concepts across hooks, angles, scripts, and briefs.

You’ll collaborate with video editors, designers, UGC creators, and performance marketers, enjoying autonomy and influence over testing, iteration, and scale across Meta, TikTok, YouTube, and other paid channels.