Regional Product Marketing Manager

CNH; Torino; In loco; EUR 50.000 - 70.000; Tempo pieno

Descrizione del lavoro

A global agriculture and construction company based in Torino is seeking a Product Marketing Manager to drive profitable growth for its product line. The ideal candidate will manage marketing strategies through market research, customer engagement, and competitive analysis. Responsibilities include overseeing product launches and maximizing sales across the product lifecycle. The role offers dynamic career opportunities and a commitment to employee respect and development.

Servizi

Flexible work arrangements

Employee Assistance Programs

Competenze

• 5 years in Field/product marketing roles.

Mansioni

• Develop strategic marketing plans for product line.
• Create sales support and information materials.
• Lead the launch process and define key messaging.
• Maximize sales and profitability throughout product lifecycle.
• Identify market trends and negotiate product roadmap.

Conoscenze

Product Offering Management

Market Research

Customer Engagement

Competitive Analysis

Strategic Marketing Planning

Descrizione del lavoro

About Us

Innovation. Sustainability. Productivity. This is how we are Breaking New Ground in our mission to sustainably advance the noble work of farmers and builders everywhere. With a growing global population and increased demands on resources, our products are instrumental to feeding and sheltering the world. From developing products that run on alternative power to productivity-enhancing precision tech, we are delivering solutions that benefit people – and they are possible thanks to people like you.

Location

Torino, IT

Job Purpose

Reporting to the Global Product Marketing Manager, the Product Marketing Manager (PMM) is responsible for the profitable growth of her product line of the assigned brands. In order to achieve this, she/he will develop strategic marketing plans for a product line through market research, competitive analysis, customer engagement and business planning. The PMM is responsible for the new product introduction process within the marketing organization. In her/his position, the PMM interacts with customers, dealers, market teams, commercial operations, communication, pricing, training and the global product management team.

Key Responsibilities

• Product Offering Management
• Create sales support and information materials for Marketing and Sales department
• Leadership in the launch process, define key messaging, positioning (4P) of the new product, coordinate marketing actions. Manages phase in and phase out of products
• Maximizing sales and profitability throughout product lifecycle: follow Key Performance Indicators, identify potential for growth and define action plans.
• Identify market trends, define a market roadmap and negotiate the product roadmap for EMEA
• Monitor closely competition and provide information on key features, new products and collected price information.
• Highlight product gaps and quantify business impact/potential
• Evaluation and interpretation of customer feedback, customer satisfaction reports and research results
• Interact with: Central Communication, Tactical Marketing, Commercial Operations, Business Directors, Business Managers, Field & Product Specialists, Marketing Managers and other Market Communication Managers, Global Product Managers and Platform members, Pricing, Sales Administration & Demand Planning, Dealers & Customers, Agencies and external suppliers

Experience Required

• 5 years in Field/produc mktg roles

What We Offer

We offer dynamic career opportunities across an international landscape. As an equal opportunity employer, we are committed to delivering value for all our employees and fostering a culture of respect.

Benefits

At CNH, we understand that the best solutions come from the diverse experiences and skills of our people. Here, you will be empowered to grow your career, to follow your passion, and help build a better future. To support our employees, we offer regional comprehensive benefits, including:

• Flexible work arrangements
• Employee Assistance Programs