Product Marketing Specialist-Electrification

BlackBerry Inc.; Sesto San Giovanni; Hybrid; EUR 32,000 - 40,000; Full time

Benefits offered by this job

Flexible working hours

Hybrid work options

Wellbeing support for employees and a

Welfare plan

Meal vouchers

Job summary

ABB is seeking a Product Marketing professional to drive growth for the Enclosure portfolio in Italy. You will collaborate with customers, sales teams, distributors and factories to promote products and implement market-ready strategies.

The role requires 2+ years in product marketing, strong communication skills, and fluency in Italian and English. The position offers hybrid work and a competitive salary package with performance incentives.

Qualifications

• Bachelor's or Master's degree in Electrical Engineering or related technical field.
• 2+ years in Product Marketing, Product Management, Technical Sales, Marketing, or Business Development in electrical industry.
• Ability to translate technical features into customer value propositions.
• Excellent communication and presentation skills with internal and external stakeholders.
• Proactive, results-oriented, and comfortable in cross-functional and international environments.

Responsibilities

• Develop and implement product marketing strategies for ABB's Enclosure portfolio in the Italian market.
• Define value propositions, positioning and go-to-market initiatives to drive growth.
• Monitor market trends, competition, regulatory changes and customer needs to identify opportunities.
• Collaborate with local/global product management to support launches and market insights.
• Support improving customer satisfaction and ABB's market presence across segments.

Skills

Product Marketing

Cross-functional collaboration

Customer focus

Communication/presentation

Education

Bachelor's or Master's in Electrical Engineering

Job description

At ABB, we help industries run leaner and cleaner—and every person here makes that happen. You’ll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world.This position reports to:Product Marketing Director Smart Building IT__Your role and responsibilitiesIn this role, you will have the opportunity to drive the growth and market positioning of ABB's Enclosure portfolio within the Italian market. You will work closely with customers, sales teams, channel partners, and factories to ensure the successful promotion and development of the product offering.The work model for the role is: #LI-HybridYour main stakeholders will include customers, sales teams, distributors, wholesalers, panel builders, and manufacturing sites.You will be mainly accountable for:Developing and implementing product marketing strategies for the assigned product portfolio, ensuring alignment with global business objectives and market requirements.Defining and communicating compelling value propositions, product positioning, and go-to-market initiatives to support business growth.Monitoring market trends, competitive landscape, customer needs, and regulatory developments to identify new business opportunities.Collaborating with local and global product management teams to provide market insights and support new product launches.Driving customer satisfaction and contributing to continuous improvement of the Net Promoter Score (NPS).Developing business plans and commercial initiatives aimed at expanding ABB's presence in the industrial, commercial, building, and residential markets.Participating in customer visits, industry events, and channel partner activities to strengthen ABB's market positioning and relationships.Qualifications for the roleBachelor's or Master's degree in Electrical Engineering or a related technical field.2+ years of experience in Product Marketing, Product Management, Technical Sales, Marketing, or Business Development, preferably within the electrical industry.Ability to translate technical product features into customer-oriented value propositions.Excellent communication and presentation skills, with the ability to engage effectively with customers, sales teams, and channel partners.Proactive, results-oriented, and comfortable working in cross-functional and international environments.Fluency in Italian and English, both spoken and written.Compensation PackageAs part of our commitment to transparency, we want to share the compensation details for this position:Applicable CBA: MetalmeccanicoMinimum annual salary: €36.000Variable Pay: Eligible for Company Productivity BonusThe offer will be tailored based on your role location, experience, skills and qualifications, internal market positioning and alignment with ABB internal standards.Benefits as per policyFlexible working hours, hybrid work options, and a strong focus on work-life integration and Wellbeing support for employees and their familiesWelfare plan with a wide range of personalized servicesCanteen or meal vouchers providedBuilding a cleaner, smarter future takes all kinds of minds: the curious, the courageous, and the creative. That's why we welcome people from all backgrounds and experiences.Ready to make an impact?Apply today or visit https://www.abb.com to learn more about the impact of our solutions across the globe.