Performance Marketer (Freelance)

Cubbit; Genova; Remote; EUR 34,000 - 83,000; Part time

Job summary

Cubbit is seeking a Performance Marketer on a freelance basis to lead paid campaigns across LinkedIn, Google, and beyond, driving qualified pipeline and improving cost efficiency. You’ll own targeting, budgeting, testing, and bidding, collaborating with Marketing and Sales to ensure high-quality leads.

Based in Italy, you’ll work remotely with the Marketing team, scaling what converts while prioritizing lead quality over volume.

Qualifications

• Proven experience managing and scaling paid campaigns, especially on Google and LinkedIn.
• Data-driven approach: comfortable reading performance data and making fast, informed decisions.
• Speed and autonomy—you don't need much hand-holding to move from insight to action.

Responsibilities

• Manage and optimize paid campaigns on LinkedIn (lead gen) and Google (SEM), exploring other channels where relevant.
• Own performance end-to-end: targeting, budget allocation, creative testing, and bidding strategy.
• Read the data, find what's converting, kill what isn't, and scale what works.
• Continuously test new audiences, formats, and messaging to improve lead quality and cost efficiency.
• Work closely with Marketing and Sales to ensure leads generated meet Sales needs to close.

Skills

Paid campaigns

Google Ads

LinkedIn Ads

Data-driven

Autonomy

Startup experience

B2B SaaS

HubSpot

Tools

HubSpot

Job description

We're looking for a Performance Marketer to join Cubbit on a freelance basis and help us turn ad spend into qualified pipeline.

Le informazioni riportate di seguito illustrano i requisiti del ruolo, l'esperienza richiesta ai candidati e le qualifiche associate.

You will work closely with the Marketing team , taking ownership of our paid campaigns across LinkedIn, Google, and beyond —finding what converts, and scaling it. Your work will directly power the top of the funnel for our Sales team , so a sharp eye for lead quality (not just volume) matters as much as performance metrics.

What You'll Do

• Manage and optimize paid campaigns on LinkedIn (lead gen) and Google (SEM), exploring other channels where relevant.
• Own performance end-to-end: targeting, budget allocation, creative testing, and bidding strategy.
• Read the data, find what's converting, kill what isn't, and scale what works.
• Continuously test new audiences, formats, and messaging to improve lead quality and cost efficiency.
• Work closely with Marketing and Sales to make sure the leads you generate are the leads Sales actually needs to close.

What You'll Need

• Proven experience managing and scaling paid campaigns, especially on Google and LinkedIn.
• Data-driven approach: comfortable reading performance data and making fast, informed decisions.
• Speed and autonomy—you don't need much hand-holding to move from insight to action.
• Based in Italy.
• Bonus Points Experience marketing B2B SaaS products, particularly in cloud infrastructure, cybersecurity, data storage, or enterprise software.
• Previous experience in a startup or high-growth scale-up environment.
• Familiarity with HubSpot or similar CRM/marketing automation platforms.

Profile & Mindset

You're data-obsessed and move fast. You don't wait for a perfect brief: you test, read the numbers, and iterate. You're comfortable owning campaigns end-to-end and reporting on what's working (and what isn't). You thrive in a fast-moving scale-up environment where priorities shift quickly, and ownership is expected.

Location

Full Remote (Italy)

Work from anywhere in Italy. xlwpduy You'll also have access to our network of partner co-working spaces , while our headquarters in Bologna are always available for collaboration, team meetings, and company events.