Paid Social Manager iGaming (m/f/x)

bwise Media AG; Campania; Remote; EUR 45,000 - 75,000; Full time

Job summary

bwise Media AG is seeking an experienced Paid Social Manager to own and optimize campaigns across major platforms. You will work with clients remotely from Europe, leveraging AI tools to drive performance and stay ahead of industry developments.

The role emphasizes hands-on management, programmatic and popunder support, and clear communication with clients. English proficiency is essential, and prior iGaming experience is highly valued.

Qualifications

• 2–3 years hands-on experience managing and optimizing Paid Social campaigns.
• Prior iGaming experience strongly preferred, with knowledge of sports betting advertising.
• Experience with Programmatic and Popunder advertising, including setup and optimization.
• Knowledge of Google Ads (Paid Search/PPC) including setup and management.
• Proven client-facing experience and ability to independently manage relationships.
• Proficiency in Meta Ads Manager and other Paid Social platforms.
• Excellent analytical skills and a data-driven mindset.
• Familiarity with AI-powered tools to improve productivity and workflows.
• Proactive, independent and team-oriented with strong communication.
• Excellent written and spoken English; European residency preferred.

Responsibilities

• Plan, launch, manage and optimize Paid Social campaigns across Meta, TikTok, LinkedIn and other channels.
• Manage Programmatic and Popunder campaigns as part of broader performance marketing.
• Monitor performance, analyze data and implement optimization strategies to achieve client goals.
• Act as main client contact, independently handling communication and relationships.
• Prepare and present performance reports with clear insights and recommendations.
• Leverage AI tools to improve efficiency, automate reporting and workflows.
• Stay ahead of platform developments and iGaming regulations.

Skills

Paid Social

Client-facing

Analytics

English proficiency

Teamwork

AI tools

Tools

Meta Ads Manager

Google Ads

TikTok Ads

Programmatic platforms

Job description

bwise Media is a global media agency specializing in monetizing sports websites and apps, as well as managing advertising sales for sports betting operators. As a fast-growing player in the iGaming industry, we deliver innovative, performance-driven advertising solutions to clients worldwide.

We're looking for an experienced and hands‑onPaid Social Managerto join our international performance marketing team.

In this role, you'll take ownership of paid advertising campaigns, turn performance data into results, and work directly with clients to drive their success. Beyond Paid Social, you'll also be involved in Programmatic and Popunder advertising, contributing to our broader performance marketing activities.

We're looking for someone who knows their way around advertising platforms, enjoys working directly with clients, and is confident managing campaigns from start to finish.

This is a remote position open to candidates based in Europe.

About the Role

• Plan, launch, manage and continuously optimize Paid Social campaigns across platforms such as Meta, TikTok, LinkedIn and other relevant channels.
• Manage and optimize Programmatic and Popunder campaigns as part of our broader performance marketing activities.
• Monitor campaign performance, analyze data and implement optimization strategies to achieve client goals and maximize results.
• Act as the main point of contact for clients, independently managing communication, expectations and ongoing relationships.
• Prepare and present performance reports, translating campaign data into clear insights and actionable recommendations.
• Leverage AI tools and automation solutions to improve campaign efficiency, streamline reporting and optimize daily workflows.
• Stay ahead of platform developments, industry trends and performance marketing best practices, while ensuring compliance with relevant advertising policies and iGaming regulations.

Your Profile

• At least 2–3 years of hands‑on experience managing and optimizing Paid Social campaigns.
• Previous experience in the iGaming industry is strongly preferred, ideally with a solid understanding of the sports betting advertising landscape and platform restrictions.
• Practical experience with Programmatic and Popunder advertising, including campaign setup, management and optimization.
• Basic knowledge of Google Ads, particularly Paid Search/PPC, including campaign setup and management, is required.
• Proven client‑facing experience, with the confidence to independently manage client relationships, lead meetings and present campaign results.
• Strong proficiency in Meta Ads Manager and other relevant Paid Social advertising platforms.
• Excellent analytical skills, a performance‑driven mindset and the ability to turn data into meaningful business insights.
• Familiarity with AI‑powered tools and the ability to use them effectively to improve productivity and campaign workflows.
• A proactive, independent and solution‑oriented approach, combined with strong teamwork and communication skills.
• Excellent written and spoken English; additional languages are a plus.
• Based in Europe, with the ability to collaborate effectively across an international team.

Bonus Point

• Good understanding of tracking technologies, pixels, conversion tracking and server‑side tracking solutions.

What We Offer

Join a growing international team where your ideas, expertise and contributions truly matter. At bwise Media, we value initiative, collaboration and a hands‑on mindset.

You'll have the opportunity to work with clients across the global iGaming industry, take ownership of your campaigns and contribute directly to our performance marketing success.

We offer a flexible, remote working environment, a competitive compensation package and the opportunity to grow professionally alongside experienced colleagues in a dynamic, fast‑moving industry.