National Account Manager DIY

Henkel Corporation; Lombardia; On-site; EUR 90,000 - 130,000; Full time

Job summary

Henkel Corporation in Milano, Italy, seeks a National Account Manager DIY with proven experience in the DIY, construction chemicals, and technical building materials sectors. You will lead national customers, shape our commercial strategy, and collaborate across Sales, Marketing, Trade Marketing, and Application Engineering to accelerate growth.

Key responsibilities include defining and executing business plans, managing budgets for major accounts, building long-term relationships with buyers

Qualifications

• Experience in managing national accounts in the DIY/home improvement channel.
• Knowledge of DIY, construction chemicals and technical building materials sectors.
• Ability to define and execute sales strategies and joint business plans.

Responsibilities

• Define and execute the commercial strategy for national customers in DIY/Home Improvement.
• Identify opportunities and manage budgets for commercial development of key accounts.
• Develop and implement joint business plans translating customer strategies into a shared roadmap.
• Develop and maintain long-term relationships with buyers and decision-makers.
• Negotiate commercial agreements, contracts, and promotions with key customers.
• Analyze performance data, KPIs, and profitability for assigned customers.
• Collaborate with Marketing, Trade Marketing and Engineering teams on channel-specific projects.
• Contribute to the DIY strategy for Italy with growth opportunities and new customer acquisition.
• Support field sales with guidance and coordination.

Skills

National accounts

DIY industry

Construction chemicals

Sales strategy

Relationship building

Job description

About this Position We are looking for a National Account Manager DIY with solid and proven experience in the DIY, construction chemicals, and technical building materials industry.As a National Account Manager DIY, you will be responsible for developing and managing key national customers within the DIY and Home Improvement channel. You will play a crucial role in shaping our commercial strategy and will work closely with Sales, Marketing, Trade Marketing, Application Engineering, and other business functions to accelerate business growth.

If you come from the construction chemicals and technical building materials industry and are looking for a new professional challenge with greater responsibility and impact, we would be delighted to meet you.

What you´ll do

• Define and execute the commercial strategy for global, regional, and local customers, including annual revenue plans and sales targets within the DIY and Home Improvement channels.
• Identify business opportunities and manage the budgets dedicated to commercial development for assigned customers and agreed objectives.
• Define and implement joint business plans, translating customer strategies and priorities into a shared roadmap.
• Develop and maintain strong, sustainable, long-term relationships with key customers, buyers, and decision-makers.
• Negotiate commercial agreements, contracts, assortments, and promotional activities, ensuring compliance with commitments and commercial policies.
• Analyze performance data, KPIs, profitability, and customer potential.
• Collaborate with Marketing, Trade Marketing, and Application Engineering teams to develop channel-specific projects while monitoring market trends, industry dynamics, and competitive scenarios.
• Actively contribute to the definition and implementation of the DIY strategy in Italy by identifying new growth opportunities, business development initiatives, and new customer acquisition plans.
• Collaborate with and provide guidance to the field sales force.