MMM Strategy & Analytics Manager

Wpp; Milano; Ibrido; EUR 90.000 - 130.000; Tempo pieno

Vantaggi offerti da questo lavoro

Medical insurance

Retirement plans

Vision insurance

Dental insurance

Paid time off

Employee discounts

Mental health days

Descrizione del lavoro

WPP Media seeks a highly experienced Manager, Measurement & Analytics specializing in Marketing Mix Modeling (MMM). This role leads the end-to-end design and development of MMMs, translating complex insights into strategic recommendations for senior stakeholders globally, and partnering with clients to optimize media investments.

The candidate will influence large-scale marketing decisions, mentor teammates, and collaborate across Data & Tech, Strategy & Planning, and Media teams within WPP.

Competenze

• Lead end-to-end MMM design and development for top-tier clients.

Mansioni

• Design and develop complex Marketing Mix Models (MMM).
• Interpret model results and present actionable recommendations to senior stakeholders.
• Partner with clients to optimize media investments and campaign effectiveness.
• Contribute to new methodologies and best practices in MMM.

Conoscenze

MMM Architecture

Strategic Analysis

Client Consulting

Best Practices

Cross-functional Collaboration

Mentorship

Project Management

English proficiency

Data storytelling

Formazione

Bachelor's degree in Statistics/Economics/Data Science/Mathematics/Marketing

Strumenti

R

Python

Tableau

Power BI

Data Studio

Google Meridian

Descrizione del lavoro

WPP Media seeks a highly experienced Manager, Measurement & Analytics specializing in Marketing Mix Modeling (MMM). This role leads the end-to-end design and development of MMMs, translating complex insights into strategic recommendations for senior stakeholders globally, and partnering with clients to optimize media investments.

The candidate will influence large-scale marketing decisions, mentor teammates, and collaborate across Data & Tech, Strategy & Planning, and Media teams within WPP.