Manager, Measurement & Analytics

WPP Media; Milano; In loco; EUR 90.000 - 130.000; Tempo pieno

Vantaggi offerti da questo lavoro

Corporate Benefits & DiscountsPlatform

Language Platform

Dedicated e-learning platform

Ticket Restaurant for every workingday

Company-paid Life Insurance

Tax Assistance Services

Descrizione del lavoro

WPP Media in Milano area is seeking a highly experienced Manager, Measurement & Analytics, specializing in Marketing Mix Modeling (MMM). You will lead end-to-end MMM design, development, and interpretation for a portfolio of high-profile clients, translating results into actionable recommendations that optimize media spend.

The role requires a Bachelor's in a quantitative field and at least four years in analytics or consulting, plus proficiency in English and experience with tools like R,

Competenze

• Bachelor's degree in Statistics, Economics, Data Science, Mathematics, Marketing, or a related quantitative field.
• 4+ years of analyzing business and media data in Consulting/Business Analytics roles; MMM experience a plus.
• Excellent analytical, problem-solving and critical thinking skills.
• Ability to work with large, complex datasets and extract insights.
• Strong English communication and interpersonal skills.

Mansioni

• Own the end-to-end vision of developing, interpreting and presenting advanced econometric models.
• Translate insights into clear strategic recommendations for media budget allocation.
• Collaborate with Data, Tech, Strategy, Planning and Media teams across agencies.
• Provide technical guidance and mentorship within the team.
• Oversee modeling-related project activities and ensure deadlines.

Conoscenze

MMM Architecture

Strategic Analysis

Client Consulting

Best Practices

Cross-functional Collaboration

Mentorship

Project Management

English Proficiency

Google Meridian

Data Visualization

Formazione

Bachelor's degree in Statistics, Economics, Data Science, Mathematics, Marketing, or related quantitative field

Strumenti

R

Python

Tableau

Power BI

Data Studio

Google Meridian

Descrizione del lavoro

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

We are seeking a highly experienced and strategically-mindedManager, Measurement & Analyticsspecializing inMarketing Mix Modeling (MMM). This is not merely an analytical role; it is a pivotal position that will see you act as a truestrategic partnerfor our high-profile clients.

You will be responsible for theend-to-end visionof developing, interpreting, and presenting advanced econometric models, translating complex insights into clear strategic recommendations that drive media budget allocation for some of the most iconic brands globally. Your technical expertise will merge with a keen business acumen to influence large-scale marketing decisions.

Skills & Experience

• MMM Architecture and Development:Lead the end-to-end design and development of complex Marketing Mix Models (MMM) for a diverse portfolio of top-tier clients, ensuring methodological rigor and practical applicability.
• Strategic Analysis and Storytelling:Go beyond the numbers, interpreting model results to identify the strategic "so what?". Build persuasive data-driven narratives and present clear, actionable recommendations to senior stakeholders (Marketing Managers, Media Directors, and C-level executives), including in international contexts.
• Client Consulting and Partnering:Serve as the technical and strategic point of contact for clients, managing expectations, delving into their business needs, and providing expert advice on optimizing media investments and campaign effectiveness.
• Best Practices & Innovation:Actively contribute to the development and implementation of new methodologies, techniques, and best practices in media performance analysis and MMM, exploring the adoption of cutting-edge tools and libraries (e.g., Google Meridian, Meta's Robyn).
• Cross-functional Collaboration:Operate in close synergy with Data & Tech colleagues and also internal Strategy & Planning and Media teams across various WPP group agencies, acting as a bridge between quantitative analysis and strategic application.
• Mentorship and Internal Development:Provide technical guidance and informal mentorship to more junior colleagues, fostering an environment of learning and growth within the Measurement & Analytics team.
• Project Management:Oversee and coordinate modeling-related project activities, ensuring deadlines are met and quality objectives are achieved.
• Bachelor's degree in Statistics, Economics, Data Science, Mathematics, Marketing, or a related quantitative field.
• A candidate with proven experience (at least 4 years) in analyzing business and media data in Consulting/Business Analytic Roles. The previous experience in Marketing Mix Modeling Models development is a plus
• Big picture thinker who does not hesitate to dive into details
• Excellent analytical, problem-solving, and critical thinking skills.
• Ability to work with complex and large datasets, extracting and manipulating data from various sources.
• Excellent communication, presentation, and interpersonal skills.
• Ability to work independently and as part of a team.
• Self-motivated and energetic team member
• Strong client and results orientation.
• Excellent knowledge of English, written and spoken
• Familiarity with statistical software such as R, Python or similar is considered a plus.
• Bonus Points (Differentiators):
• Direct experience with modern open-source MMM libraries such asGoogle Meridian.
• Knowledge of other media effectiveness measurement methodologies (e.g., multi-touch attribution, A/B testing).
• Familiarity with data visualization platforms like Tableau, Power BI, or Data Studio.

Life at WPP Media & Benefits

Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.

We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we’ve adopted a hybrid approach. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

• Corporate Benefits & Discounts Platform
• Language Platform: Access to English and 49 other languages, plus 1 complimentary guest account
• Dedicated e-learning platform for all employees (at least 2000+ courses)
• Ticket Restaurant for every working day
• Company-paid Life Insurance
• Tax Assistance Services Support (tax return)

The Gross Annual Pay range for this position at the time of this posting is indicated below. This reflects part of our broader group's compensation framework across diverse agencies and disciplines. For this specific role our offer will be determined based on our internal benchmark, reflecting the specific market conditions for our discipline. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications.

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