Media Strategist

Delonghi; Lombardia; On-site; EUR 60,000 - 80,000; Full time

Benefits offered by this job

Dynamic environment

Growth opportunities

Work-life balance

Partnerships and shopping programs

Job summary

De'Longhi is seeking a hands-on, data-driven Media Strategist to drive Retail Media across Europe, acting as the engine for retail plans with major partners. You will bridge performance marketing and commercial sales to win the digital shelf and deliver measurable ROI.

A learning path will deepen Retail Media expertise within a global team and you’ll shape the roadmap for the company’s digital transformation in retail media space.

Qualifications

• 3–5 years in Paid Media campaigns; 7+ years in marketing/media roles.
• Strong analytical mindset with data-driven approach.
• Advanced knowledge of Excel/Google Sheets and Looker.
• Full professional fluency in English; other languages a plus.
• Proven track record of managing high-budget campaigns.
• Ability to collaborate with stakeholders across teams and partners.
• Growth mindset with a passion for Retail Media.

Responsibilities

• End-to-end management of retail media campaigns across major European retailers.
• Develop and implement bespoke media plans for partners aligned with seasonal peaks and product launches.
• Manage and allocate retail media budgets to hit ROAS and market share targets.
• Daily monitoring and A/B testing of bids, keywords, and creative assets to maximize visibility.
• Provide reporting and insights with weekly/monthly performance deep-dives and summaries.
• Serve as the technical point of contact for local trade marketing teams and external networks.

Skills

Paid Media

Budget Management

A/B Testing

Analytics

Stakeholder Management

Growth Mindset

English Fluency

Tools

Excel

Google Sheets

Looker

Job description

Hands-on, data-driven Media Strategist to drive Retail Media across Europe, acting as the engine for retail plans with partners like MediaMarkt, Currys, Argos, Unieuro, and Darty. You will bridge performance marketing and commercial sales to win the digital shelf and deliver measurable ROI. A learning path will be created to deepen Retail Media expertise within a global team. You’ll shape the roadmap and contribute to the company’s digital transformation in the retail media space.

• Dynamic environment
• Growth opportunities
• Work-life balance
• Partnerships and shopping programs
• End-to-end management of retail media campaigns (Sponsored Products, Display, Video) across major European retailers
• Develop and implement bespoke media plans for partners aligned with seasonal peaks and product launches
• Manage and allocate retail media budgets to hit ROAS and market share targets
• Daily monitoring and A/B testing of bids, keywords, and creative assets to maximize visibility and conversion
• Provide reporting and insights with weekly/monthly performance deep-dives and summaries to Head of Paid Media
• Serve as the technical point of contact for local trade marketing teams and external retail media networks/aggregators
• 3–5 years in Paid Media campaigns; 7+ years in marketing/media roles
• Strong analytical mindset
• Interested in Retail Media
• Advanced knowledge of Excel/Google Sheets, Looker
• Full professional fluency in English; other languages a plus
• Proven track record of managing high-budget campaigns
• Analytical thinking
• Stakeholder collaboration
• Growth mindset
• Excel/Google Sheets
• Looker