Marketing Specialist Bathroom & Wellness Italy

0915 Ideal Standard Italia S.r.l. (Italy); Milano; In loco; EUR 45.000 - 65.000; Tempo pieno

Descrizione del lavoro

Ideal Standard Italia S.r.l. (Italy) part of the Villeroy & Boch Group is seeking a marketing professional in Milan to manage budgets, align channel plans with brand and portfolio strategies, and optimise spend for healthy ROI.

You will identify key POS via segmentation, work with Sales on displays, and analyze results across channels. The role requires 2–3 years in marketing, fluency in Italian and English, strong negotiation skills, and willingness to travel in Northern Italy.

Competenze

• 2–3 years of experience in the marketing role.
• Fluent Italian and English, both spoken and written.
• Strong influencing and negotiation skills to engage distributors and partners.
• Excellent project management and budget management abilities.
• Willingness to travel within Northern Italy.

Mansioni

• Marketing Budget Management: manage allocated marketing budget and ensure efficient use.
• Collaborate with Brand Manager and portfolio managers to align channel plan with brand/portfolio.
• Execute according to brand guidelines to optimise spend and ROI.
• Identify relevant POS through structured segmentation.
• Collaborate with Sales Team on display management to boost product visibility.
• Analyze results and ROI for channels impacted by display programs.

Conoscenze

Fluent Italian

Fluent English

Influencing & negotiation

Project management

Budget management

Stakeholder engagement

Descrizione del lavoro

Shape & Create - And make it happen! The Villeroy & Boch Group with its Ideal Standard brand is one of the world's leading manufacturers in the ceramics and lifestyle sector. With our innovative and stylish products from the Dining & Lifestyle and Bath & Wellness segments, we have been creating moments and rooms to feel good in since 1748. Our success is based on the passion, design expertise and innovative strength of our more than 13,000 employees in 42 countries. Want to become part of us? #shapeandcreate

Main Responsibilities:

• Marketing Budget Management: Manage allocated marketing budget, ensuring efficient use of resources and compliance with spending limits and approval protocol.
• Partner with Brand Manager and portfolio managers (PM) to ensure the execution of the channel plan is in line the brand and portfolio plan.
• Execute based on process, toolkits and brand guidelines provided by the Central Brand & Communication team through optimising spend and deliver healthy ROI.
• Identify the most relevant POS of our customers through a structured process of segmentation.
• Collaborate with Sales Team (Internal & External) on display management in order to accelerate products visibility.
• Analyze results and ROI of any Channel impacted by display program.

Required:

• Experience 2-3 years within the role
• Fluent Italian and English language, both spoken and written.
• Strong influencing and negotiation skills to partner and engage distributors, channel partners and cross-functional stakeholders.
• Project management.
• Budget Management.
• Ability to travel North of Italy

Welcome to the global job portal of the Villeroy & Boch Group! The Villeroy & Boch Group is an international progressive company with a long tradition and has been successfully shaping and creating porcelain in the areas of lifestyle, bathroom and wellness for over 275 years. In 2024 Villeroy & Boch completes acquisition of Ideal Standard and joins the ranks of Europe’s largest manufacturers of bathroom products, with around 13.000 employees and a global production distribution network. The complementary strengths of the two companies in terms of regional presence, sales strategies and product and brand portfolio will increase the Groups competitiveness.