Marketing Manager - Dazn Bet

DAZN; Lombardia; On-site; EUR 45,000 - 60,000; Full time

Benefits offered by this job

Lunch vouchers

Free coffee and snacks

Flexible working

Job summary

DAZN Bet is seeking an experienced Marketing Manager to lead brand awareness, customer acquisition and engagement across DAZN-owned channels and paid media in Milan.

You will plan and execute integrated campaigns, brief designers, manage schedules, and partner with the Marketing Director to optimise media mix and results, while ensuring compliance with betting advertising rules.

Qualifications

• 8+ years in marketing, ideally in digital-first business within sports, betting, gaming or entertainment.
• Experience planning and delivering integrated campaigns across TV, digital, CRM and social.
• Strong budgeting, media planning and data-driven optimization.

Responsibilities

• Plan and execute integrated marketing campaigns across DAZN-owned channels, paid media and sport club partnerships.
• Develop campaign concepts, messaging and briefs for assets across TV, digital, CRM and social formats.
• Manage weekly activity and schedules, optimize visibility and impact with internal teams.
• Define paid media strategy with the Marketing Director and allocate budgets against objectives.
• Collaborate with Creative, Product, CRM to improve customer journeys and retention.
• Monitor KPIs, provide insights and recommendations to senior stakeholders.
• Ensure compliance with gambling advertising regulations and Responsible Gambling requirements.

Skills

Digital marketing

Campaign planning

Budget management

Analytics

Communication

Job description

Department: 16-895 - Marketing - Marketing

Location: Italy - Milan - Piazza della Repubblica

Why Join DAZN Bet?

At DAZN Bet, we're creating a betting experience built around the sports fan, combining DAZN's world-class sports content, audience and technology with an exciting Sportsbook and Gaming proposition. Marketing plays a huge role in how we bring that experience to life. From major sporting events and club partnerships to creative campaigns across TV, digital and social media, we're focused on building a brand that connects with sports fans.

We're looking for an experienced Marketing Manager to help drive DAZN Bet's brand awareness, customer acquisition and engagement through impactful marketing campaigns across DAZN-owned channels and paid media. This is an opportunity to work at the intersection of sport, entertainment and betting, developing creative campaigns that reach passionate sports audiences.

The Role

As Marketing Manager, you'll be responsible for planning and executing marketing activity across DAZN-owned platforms, paid media and sports club partnerships. You'll work closely with the Marketing Director and wider DAZN teams to develop campaigns that strengthen brand awareness, increase consideration and drive customer acquisition and retention. From developing creative concepts and briefing designers through to managing campaign delivery and analysing performance, you'll take ownership of ensuring our marketing activity delivers measurable results. You'll also play a key role in shaping how DAZN Bet appears across TV, digital, social, CRM and editorial channels, ensuring a consistent brand experience while meeting relevant advertising and regulatory requirements.

The gross annual salary (RAL) for this position will be in the range of €45,000 – €60,000, determined on the basis of objective and gender-neutral criteria and commensurate with experience, professional skills and qualifications. The employee will be assigned to the level I level under the NCBA of the Trading Sector. In addition, a variable bonus, subject to company and/or individual targets, may be paid in accordance with DAZN's incentive plans.

What You'll Be Doing:

• Plan and execute integrated marketing campaigns across DAZN-owned channels, paid media and sports club partnerships, driving brand awareness, consideration and customer acquisition.
• Develop campaign concepts, messaging and creative briefs for marketing assets across TV, digital, display, CRM, social media and editorial formats.
• Manage weekly marketing activity and promotional schedules across DAZN platforms, working closely with internal teams to maximise visibility and campaign impact.
• Partner with the Marketing Director to define the paid media strategy and channel mix, ensuring budgets are allocated effectively against brand and acquisition objectives.
• Work with Creative, Product, CRM and Digital teams to develop seamless customer journeys that improve campaign engagement, conversion and retention.
• Create engaging marketing formats and content opportunities, leveraging sports clubs, creators, talent and major sporting moments to strengthen brand recognition.
• Monitor campaign performance against key KPIs, analysing results and providing clear insights, reports and recommendations to senior stakeholders.
• Identify opportunities to improve marketing effectiveness through customer insights, competitor analysis, industry trends and ongoing campaign optimisation.
• Ensure all marketing campaigns, promotional assets and communications align with DAZN Bet brand guidelines, gambling advertising regulations and Responsible Gambling requirements.

What You'll Bring:

• 8+ years' experience in marketing, ideally within a digital-first business, with exposure to the sports, betting, gaming or entertainment industries.
• Proven experience planning and delivering integrated marketing campaigns across TV, digital, paid media, CRM and social channels.
• Strong experience managing marketing budgets, media planning and buying, with the ability to balance brand-building activity and performance-driven acquisition.
• A creative mindset with experience developing campaign concepts, writing compelling marketing copy and briefing internal designers or external agencies.
• Experience working with sports partnerships, clubs, creators, influencers or talent to develop engaging marketing content and campaigns.
• Strong analytical skills, with experience tracking marketing KPIs, measuring campaign effectiveness and using data to improve performance.
• Good understanding of digital customer journeys, acquisition funnels and conversion optimisation.
• Excellent communication, presentation and stakeholder-management skills, with the ability to work effectively across Marketing, Creative, Product, CRM and Commercial teams.
• A proactive, commercially minded approach, with strong organisational skills and an understanding of the regulatory considerations involved in marketing betting or other regulated products.

Benefits

Benefits include access to DAZN, lunch vouchers, free coffee and snacks, family friendly community, learning and development resources, opportunity for flexible working, and access to our internal speaker series and events.