Marketing Manager

Jefferson Wells Italia; Lombardia; On-site; EUR 60,000 - 70,000; Full time

Job summary

Jefferson Wells Italia in Milan is seeking a Marketing Manager to drive brand marketing activities across the Italian market, shaping strategy and leading a local team.

You will coordinate launches, campaigns, media, PR, and activations while collaborating with international HQ to adapt global strategies. The role demands a creative leader who delivers measurable growth in premium fashion and consumer goods.

Qualifications

• Proven experience in Marketing, Brand Management within premium retail, fashion, or consumer goods companies.
• Previous experience leading and developing teams.
• Strong leadership, organizational, and problem-solving skills.
• Excellent interpersonal, communication, and presentation abilities.
• Ability to work in an international environment and engage with stakeholders at different organizational levels.
• Highly creative mindset with a strong passion for branding, communication, and customer experience.
• Strong interest in market trends and innovation, with the ability to translate innovative ideas into impactful marketing initiatives.
• Dynamic, proactive, and results-oriented approach, focused on continuous improvement and identifying new growth opportunities for the brand.

Responsibilities

• Define and implement the marketing plan for the Italian market.
• Coordinate new product launches, managing timelines, POS materials, communication campaigns, media activities, PR initiatives, and brand activations across multiple channels.
• Manage relationships with PR, media buying, and event agencies, monitoring performance and ensuring alignment with brand strategy.
• Oversee and optimize the marketing budget, monitoring investments, forecasts, costs, and KPIs.
• Collaborate with international headquarters to adapt and execute global strategies according to local market needs.
• Develop consumer engagement initiatives through social media, events, retail activations, and projects dedicated to the brand community.
• Lead and develop the marketing team, fostering a culture of collaboration, innovation, accountability, and performance.

Skills

Marketing

Brand Management

Leadership

Communication

Stakeholder management

Job description

For an international company in the premium accessories sector, we are looking for a Marketing Manager to drive brand marketing activities across the Italian market.

Key Responsibilities

• Define and implement the marketing plan for the Italian market.
• Coordinate new product launches, managing timelines, POS materials, communication campaigns, media activities, PR initiatives, and brand activations across multiple channels.
• Manage relationships with PR, media buying, and event agencies, monitoring performance and ensuring alignment with brand strategy.
• Oversee and optimize the marketing budget, monitoring investments, forecasts, costs, and KPIs.
• Collaborate with international headquarters to adapt and execute global strategies according to local market needs.
• Develop consumer engagement initiatives through social media, events, retail activations, and projects dedicated to the brand community.
• Lead and develop the marketing team, fostering a culture of collaboration, innovation, accountability, and performance.

Requirements

• Proven experience in Marketing, Brand Management Proven experience in Marketing or Brand Management within premium retail, fashion, or consumer goods companies.
• Previous experience leading and developing teams.
• Strong leadership, organizational, and problem-solving skills.
• Excellent interpersonal, communication, and presentation abilities.
• Ability to work in an international environment and engage with stakeholders at different organizational levels.
• Highly creative mindset with a strong passion for branding, communication, and customer experience.
• Strong interest in market trends and innovation, with the ability to translate innovative ideas into impactful marketing initiatives.
• Dynamic, proactive, and results-oriented approach, focused on continuous improvement and identifying new growth opportunities for the brand.

Location: Milan

Salary Package : 60-70 K