Marketing E-Commerce Specialist (m/f/d)

BSH Home Appliances; Lombardia; Presencial; EUR 35.000 - 45.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Welfare platform

Ticket restaurants

Insurance for accidents and permanent/

Descripción de la vacante

BSH Bosch und Siemens Hausgeräte GmbH in Lombardia seeks a Marketing E-Commerce Specialist to localize eCommerce activities for retail channels and strengthen online brand presence across its brands in Italy.

You will plan and oversee online marketing for e-retailers, drive Share of Search and conversions, localize content and collaborate with agencies and Global Brands, with fluency in Italian and English essential.

Formación

• Localizing eCommerce activities for retail channels.
• 3–5 years of marketing experience.
• Fluency in Italian and English.

Responsabilidades

• Localize and oversee eCommerce activities on retail channels.
• Plan, implement and oversee online marketing activities for e-retailers.
• Ensure an innovative and consistent digital brand presence for all BSH brands across e-retailers.
• Drive brand performance, Share of Search and conversion, optimize funnel touchpoints, landing pages, branded content and CTAs.
• Localize and execute digital content across e-retailer websites, including branded content and e-flyers.
• Coordinate eCommerce, Global Brands and agencies, managing Amazon investments to increase Share of Search and conversion.

Conocimientos

Digital marketing

E-retailer marketing

Fluent Italian

Fluent English

Educación

University degree

Descripción del empleo

Tomorrow is our home.

See how easy it is to explore new ideas at BSH Home Appliances Group: As a leading manufacturer of home appliances, we improve people’s quality of life by thinking in solutions. With our global brands Bosch, Siemens, Gaggenau and Neff as well as our local brands, we explore innovative technologies from voice recognition to artificial intelligence. As we utilize these to create new user experiences, we think, prototype, build – and keep on learning. Join us now and give your career a home.

Marketing E-Commerce Specialist (m/f/d)

Your responsibilities

Responsible for localizing eCommerce fitted online activities on retail channels.

• Plan, implement and oversee online marketing activities for e-retailers, ensuring effective execution across key digital sales channels.
• Ensure an innovative and consistent digital brand presence for all BSH brands, strengthening visibility and impact across e-retailers.
• Drive brand performance, Share of Search and conversion, optimizing key funnel touchpoints, landing pages, branded content and CTAs.
• Localize and execute digital content across e-retailer websites, including branded content and e-flyers, ensuring local market relevance.
• Coordinate eCommerce, Global Brands and agencies, managing dedicated Amazon investments to increase Share of Search and conversion.

Your profile

• University degree
• 3/5 years previous working experience in Marketing
• Digital Marketing and E-Retailer Marketing expertise
• Fluent in Italian and English
• Flexible benefit (welfare online platform)
• Ticket restaurants
• Occupational and non-occupational insurance for accidents and permanent disability

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