Marketing & Communication Business Leader

Schneider Electric; Stezzano; On-site; EUR 100,000 - 150,000; Full time

Benefits offered by this job

Permanent contract

Flexibility at work

Global opportunities

Training programs

Career growth

Global Family Leave

Meal allowance

Shareholding plans

Health insurance

Accident insurance

Job summary

Schneider Electric Italy is seeking a Marketing & Communications Business Leader within the Country Marketing division to translate commercial strategies into local MarCom execution, leading a team of marketing and communication experts.

You will plan and execute programs, assess ROI, localize assets, and collaborate across functions to drive brand awareness, digital engagement, and pipeline growth. This is a permanent, on-site role in Stezzano, Lombardy.

Qualifications

• Master degree in economy, business, management or equivalent.
• Fluent English.
• 5 years relevant experience in increasing product/brand awareness and implementing promotional programs.

Responsibilities

• Plan and execute MarCom programs and communications activities in line with country Brand and organic growth objectives, leveraging Global Marketing tools and processes, including Marketing Automation.

Skills

Brand awareness

Campaign management

Digital marketing

Advertising materials

Promotion channels

Event management

ROI measurement

Education

Master degree

Tools

Marketing Automation

Job description

Mission

Operating in Country Marketing division, reporting to Country Marketing Director, the Marketing & Communications Business Leader is responsible for translating commercial strategies and goals into marketing communication execution, supported by a team of marketing and communication experts at global or local level.

Key goals:

• Contributing to improvement of Brand awareness and positioning against competition
• Increasing digital customer engagement
• Influencing commercial opportunities pipeline

What will you do?

• Planning and executing MarCom Programs and Communication Activities in line with country Brand and organic growth objectives as well as BU and Global Functions requirements, leveraging Global Marketing tools and processes, including Marketing Automation.
• Assessing the MarCom Program effectiveness/ROI and adjust accordingly.
• Assembling and localizing communication assets by the MarCom mix for country deployment and leveraging global campaigns
• Providing transversal support and working collaboratively with other functions.

What qualifications will make you successful?

• Master degree in economy, business, management or equivalent
• Fluent English
• 5 years relevant experience focused on increasing product/brand awareness in the market, creating a brand market for targeted customers, and implementing promotional programs including:
  • Creating and/or coordinating the production of advertising and promotional materials based on predetermined marketing themes and messages
  • Identifying the optimal mix of advertising and promotional channels that align with defined customer market segmentation and buyer personas
  • Managing in-store promotions and clarifying promotion terms with retailers
  • Managing conferences /congresses/events and coordinating brand promotional merchandise
  • Measuring advertising and promotion effectiveness for return-on-investment.

What's in it for me?

• Permanent Contract;
• Flexibility at work;
• Exciting job in an international company, with opportunities o lead and contribute to different projects collaborating with cross-region teams;
• Special training tailored to your needs and career goals;
• Opportunity to develop based on clear career paths, to grow through experience and exposure;
• An environment where employees have equal opportunities to reach their fullest potential, depending on performance and personal aspirations;
• Global Family Leave program;
• Ticket restaurant or meal at canteen;
• Shareholding plans;
• Welfare programs that can be extended to your family;
• Health insurance and Professional/extraprofessional accident insurance;

Looking to make an IMPACT with your career?

When you are thinking about joining a new team, culture matters. At Schneider Electric, our values and behaviors are the foundation for creating a great culture to support business success. We believe that our IMPACT values – Inclusion, Mastery, Purpose, Action, Curiosity, Teamwork – starts with us.

IMPACT is also your invitation to join Schneider Electric where you can contribute to turning sustainability ambition into actions, no matter what role you play. It is a call to connect your career with the ambition of achieving a more resilient, efficient, and sustainable world.

We are looking for IMPACT Makers; exceptional people who turn sustainability ambitions into actions at the intersection of automation, electrification, and digitization. We celebrate IMPACT Makers and believe everyone has the potential to be one.

€40 billion global revenue

+9% organic growth

150 000+ employees in 100+ countries

Schneider Electric aspires to be the most inclusive and caring company in the world, by providing equitable opportunities to everyone, everywhere, and ensuring all employees feel uniquely valued and safe to contribute their best. We mirror the diversity of the communities in which we operate, and ‘inclusion’ is one of our core values. We believe our differences make us stronger as a company and as individuals and we are committed to championing inclusivity in everything we do.

At Schneider Electric, we uphold the highest standards of ethics and compliance, and we believe that trust is a foundational value. Our Trust Charter is our Code of Conduct and demonstrates our commitment to ethics, safety, sustainability, quality and cybersecurity, underpinning every aspect of our business and our willingness to behave and respond respectfully and in good faith to all our stakeholders. You can find out more about our Trust Charter here

Schneider Electric is an Equal Opportunity Employer. It is our policy to provide equal employment and advancement opportunities in the areas of recruiting, hiring, training, transferring, and promoting all qualified individuals regardless of race, religion, color, gender, disability, national origin, ancestry, age, military status, sexual orientation, marital status or any other legally protected characteristic or conduct.