Manager, Consulting Seo

WPP Media; Milano; Ibrido; EUR 70.000 - 100.000; Tempo pieno

Vantaggi offerti da questo lavoro

Hybrid work model

Company-paid Life Insurance

Tax assistance services

Language Platform access

E-learning platform for employees

Ticket Restaurant

Wellness programs

Descrizione del lavoro

WPP Media is seeking an experienced Manager, Consulting Seo to drive strategic SEO initiatives, blending data insights with technical optimization and content strategy across multinational clients.

You will lead a team of consultants, coordinate with web analysts and account teams, and apply state-of-the-art SEO tools and AI techniques to improve visibility and performance.

Competenze

• Lead strategic SEO initiatives based on data insights to maximize impact.
• Perform in-depth data analysis to extract actionable insights and detailed reporting.
• Test optimization techniques for GEO/AEO and refine content semantics for visibility.
• Integrate SEO with SEA, Content, UX, CRM, Analytics, CRO and data/tech strategies.
• Coordinate consultants and oversee timely delivery across projects.
• Minimum 5-6 years of SEO experience with project/team management.
• Broad knowledge of on-page, off-page, technical, content SEO and algorithms.
• Proficiency in analytics tools and data visualization for strategic insights.
• Mastery of common SEO tools and AI in SEO for automation and scale.
• Excellent written and spoken English; multilingual ability is a plus.

Mansioni

• Define, lead and oversee strategic SEO initiatives across clients.
• Collaborate with SEO team, web analysts and account teams to align strategies.
• Analyse search intent and translate it into content, IA and site functionality changes.
• Drive multi-country SEO integration across channels and markets.
• Manage projects and teams, ensuring high-quality, on-time delivery.

Conoscenze

SEO strategy

Data analysis

LLM SEO (GEO/AEO)

Integrated SEO

Team leadership

SEO experience

SEO knowledge

Web analytics

SEO tools

AI in SEO

LLM optimization

English proficiency

Excel/Sheets

Project management

Time management

Analytical skills

Deadline driven

Teamwork

Multilingual

Strumenti

GA4

Adobe Analytics

Looker Studio

Power BI

Google Search Console

Semrush

BrightEdge

Ahrefs

Lumar

Screaming Frog

Descrizione del lavoro

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

We are looking for an experienced Manager, Consulting Seo who wishes to join a stimulating and evolving environment. The ideal candidate will drive the evolution and integration of SEO into complex, performance-driven, and data-based marketing strategies, often in digital transformation contexts.

The candidate will define, lead and oversee comprehensive strategic SEO initiatives, including technical optimization, content and off-site. This role involves managing projects to achieve goals for prestigious clients, working closely with members of the SEO team, web analysts and account teams to perfectly integrate SEO strategies with other digital marketing initiatives for a holistic, data-driven approach.

The candidate must have in-depth expertise in analysing and interpreting search intent, with the ability to translate users' implicit and explicit needs into strategic recommendations for content development, information architecture and website functionality

Skills and Experience

• Leading the development and implementation of strategic SEO initiatives based on data insights to maximize impact, focus on client's goals.
• Lead in-depth data analysis to extract strategic insights, formulate actionable recommendations, and supervise advanced reporting, with a focus on key business performance indicators.
• Implement and test optimization techniques for Large Language Models (GEO and AEO), refining the structure and semantics of content to maximize visibility and relevance in generative search responses.
• Ensure strategic integration of SEO with other digital marketing levers (SEA, Content Marketing, UX, CRM, Analytics, CRO, Data & Tech strategy) across multi-channel and multi-country contexts.
• Manage and coordinate the consultants assigned to projects. Oversee tasks and deadlines to ensure timely and high-quality delivery.
• Minimum of 5-6 years of SEO experience, with proven experience in managing projects and teams.
• In-depth knowledge of all SEO assets (on-page, off-page, technical, content, off-site) and search engine algorithms.
• Expertise in web analytics (GA4, Adobe Analytics), data visualization (Looker Studio, Power BI), and advanced data analysis for strategic insights and actionable recommendations.
• Mastery of common SEO tools (Google Search Console, Semrush, BrightEdge, Ahrefs, Lumar, Screaming Frog, etc.).
• Knowledge of AI/Machine Learning applications to improve automation on SEO projects.
• Experience in analysis and optimisation to increase visibility on LLMs (GEO-AEO)
• Exceptional written and verbal communication skills, with excellent proficiency in English. A second language is a plus.
• Advanced proficiency in Excel/Google Sheets and presentation tools (PowerPoint/Google Slides) for high-level reporting.
• Ability to manage multiple complex projects simultaneously in a fast-paced environment, demonstrating both autonomy and strong teamwork.
• Excellent project management and time management skills, combined with outstanding organisational, problem-solving and strategic thinking abilities.
• Strong analytical skills, with the ability to multitask effectively in a fast-paced environment.
• Demonstrated ability to successfully meet deadlines.
• Capacity to work both independently and collaboratively within a team.
• Good proficiency in English (both oral and written) is mandatory due to international projects; a second European language is a significant plus.

Life at WPP Media & Benefits

Our passion for shaping the next era of media is powered by our commitment toBe Extraordinary, investing in our employees to inspire transformational creativity. We alsoLead Optimistically, firmly believing in andChampioning Growth and Developmentfor every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.

WeCreate an Open environmentbuilt on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

While we appreciate all applications received, only those candidates selected for an interview will be contacted.

• Corporate Benefits & Discounts Platform
• Language Platform: Access to English and 49 other languages, plus 1 complimentary guest account
• Dedicated e-learning platform for all employees (at least 2000+ courses)
• Ticket Restaurant for every working day
• Company-paid Life Insurance
• Tax Assistance Services Support (tax return)

The Gross Annual Pay range for this position at the time of this posting is indicated below. This reflects part of our broader group's compensation framework across diverse agencies and disciplines. For this specific role our offer will be determined based on our internal benchmark, reflecting the specific market conditions for our discipline. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications.

-

Please read our Privacy Notice for more information on how we process the information you provide.