Lifecycle Marketing Leader - Remote Growth

Kendago B2C Media Solutions Ltd.; Lombardia; À distance; EUR 54 000 - 78 000; Plein temps

Avantages offerts par ce poste

Remote work

Résumé du poste

Kendago B2C Media Solutions Ltd. is seeking a Lifecycle Marketing Manager to build and own the lifecycle function across Email, SMS, Push, and In-App channels for a remote, full-time role.

You will own end-to-end customer journeys, segmentation, personalization, and experimentation to increase engagement, repeat purchases, and customer lifetime value. Collaboration with Product, Growth, Creative, Data, and R&D is essential.

Qualifications

• 3 years of experience in Lifecycle Marketing, CRM, Retention Marketing, or Growth Marketing in a B2C subscription or DTC business.
• Hands-on experience with lifecycle platforms such as Klaviyo, Braze, Customer.io, Iterable, or similar.
• Strong understanding of customer segmentation, automation, personalization, and experimentation.
• Analytical mindset with the ability to make decisions based on data.
• Comfortable owning both strategy and execution.
• Curious, proactive, and excited to build a function from the ground up.
• Nice to have experience with consumer apps or web-to-app products.
• Experience in subscription businesses.
• Experience in health and wellness.
• Familiarity with GA4, Mixpanel, Amplitude, or similar analytics platforms.

Responsabilités

• Own our lifecycle marketing strategy across Email, SMS, Push Notifications, In-App Messaging, and other owned channels.
• Build and optimize automated customer journeys across the entire lifecycle.
• Create segmentation and personalization strategies based on customer behavior and data.
• Identify new opportunities to increase customer lifetime value and grow revenue through owned channels.
• Run A/B tests and continuously improve messaging, offers, timing, and customer journeys.
• Analyze performance and turn insights into action.
• Work closely with Product, Growth, Creative, Data, and R&D to deliver a seamless customer experience.
• Use AI tools throughout your workflow to research faster, create better campaigns, analyze data, and execute more efficiently.

Connaissances

Lifecycle Marketing

CRM & Retention

Growth Marketing

Customer Segmentation

Automation & Personalization

Data-Driven Decision Making

Klaviyo

Braze

Customer.io

Iterable

GA4

Mixpanel

Amplitude

Outils

Klaviyo

Braze

Customer.io

Iterable

GA4

Mixpanel

Amplitude

Description du poste

Kendago B2C Media Solutions Ltd. is seeking a Lifecycle Marketing Manager to build and own the lifecycle function across Email, SMS, Push, and In-App channels for a remote, full-time role.

You will own end-to-end customer journeys, segmentation, personalization, and experimentation to increase engagement, repeat purchases, and customer lifetime value. Collaboration with Product, Growth, Creative, Data, and R&D is essential.