Legacy Giving Fundraising Specialist

UN Atlas; Roma; On-site; EUR 50,000 - 70,000; Full time

Job summary

UNICEF seeks a Fund Raising Specialist (IG Legacy Pathways) to strengthen legacy giving across markets. You will develop strategies for donor acquisition, engagement and retention, and work with brand, communications and content teams to build compelling legacy propositions.

Your experience in individual giving and legacy fundraising, plus ability to design supporter journeys and test propositions, will help unlock long-term donor value for UNICEF's work.

Qualifications

• Education: Master or equivalent in Marketing, Social Science, Communication, Fundraising or related field.
• Must have at least 5 years in individual giving or legacy fundraising.
• Proven ability to operate in fast-paced, results-driven organizations.

Responsibilities

• Maximise legacy income from existing handraisers and strengthen the legacy pipeline.
• Identify opportunities across supporter acquisition, journeys, and loyalty activities.
• Provide specialist guidance to markets and Country Focal Points.
• Develop and test compelling legacy products and propositions.
• Collaborate with brand, communications, advocacy and content teams to strengthen awareness and emotional connection to legacy giving.

Skills

Legacy fundraising

Donor acquisition

Donor engagement

Brand building

Campaign development

Content development

Digital fundraising

Fundraising strategies

Supporter journey design

Donor retention

Education

Master's degree

Bachelor's degree

Job description

UNICEF seeks a Fund Raising Specialist (IG Legacy Pathways) to strengthen legacy giving across markets. You will develop strategies for donor acquisition, engagement and retention, and work with brand, communications and content teams to build compelling legacy propositions.

Your experience in individual giving and legacy fundraising, plus ability to design supporter journeys and test propositions, will help unlock long-term donor value for UNICEF's work.