(Junior) Brand Manager

Beiersdorf Group; Lombardia; Hybrid; EUR 34,000 - 43,000; Full time

Benefits offered by this job

Free parking

Flexible working hours

Hybrid work model

Company store discounts

Participation bonus

Faschim health insurance

Job summary

Beiersdorf in Italy is seeking a Brand Manager to join the Eucerin Marketing Team. You will develop and execute brand plans for Face & Sun, drive product launches and local activations, and collaborate with local, regional and global stakeholders to grow the Eucerin business in Italy.

Fluency in Italian and English is required; 2–4 years in marketing with launches and portfolio management experience are desirable. The role offers a hybrid working model with some remote work.

Qualifications

• 2-4 years of experience in Marketing.
• Experience in product launches, consumer activation and portfolio management.
• Experience in Personal Care, Skincare or the Pharmacy channel is considered an advantage.
• Fluency in Italian and English is required.
• Proficiency in Microsoft Excel and PowerPoint (MS Office).
• Knowledge of IQVIA or similar market data tools is a plus.
• Positive and curious mindset with entrepreneurial attitude.
• Collaborative mindset with strong communication and stakeholder management skills.
• Strong project management and organizational skills, ability to manage multiple projects.
• Analytical skills combined with creativity and consumer-centric thinking.
• Results-driven mindset and willingness to challenge the status quo.
• Adaptable in a dynamic environment.

Responsibilities

• Drive the execution of category and brand plans for the Face & Sun portfolio.
• Lead the local deployment of product launches, relaunches and innovations.
• Analyze brand, category and market performance and translate insights into actions.
• Develop and execute local activation plans, including events, PR, influencers and media support.
• Manage marketing budgets and assist in forecasting and planning.
• Ensure excellence in POS materials, sales force tools, and marketing assets.
• Collaborate with local, regional and global stakeholders and external agencies to deliver on time and budget.

Skills

Marketing experience

Product launches

Portfolio management

Italian & English

Excel

PowerPoint

IQVIA knowledge

Cross-functional collaboration

Project management

Analytical thinking

Entrepreneurial mindset

Adaptability

Tools

IQVIA

Job description

Your Tasks

We are looking for a Brand Manager to join the Italian Eucerin Marketing Team. Reporting directly to the Senior Brand Manager, the successful candidate will contribute to driving the sustainable growth of the Eucerin business in Italy through the development and execution of brand plans, product launches, local activations, and portfolio initiatives with a particular focus on the Face & Sun categories.
The role requires strong cross-functional collaboration with local, regional and global stakeholders to deliver business objectives while ensuring excellence in execution across all consumer and customer touchpoints.
The Brand Manager will progressively build strategic capabilities while taking ownership of key projects and marketing initiatives. Working in close partnership with the Senior Brand Manager, the role will contribute to shaping brand priorities, identifying growth opportunities and translating strategy into successful market execution.

Key Responsabilities

• Drive the execution of category and brand plans for the Face & Sun portfolio, ensuring alignment with local business objectives and global strategy.
• Lead the local deployment of product launches, relaunches and innovation projects, coordinating all relevant stakeholders throughout the process.
• Analyze brand, category and market performance, identifying opportunities and risks and translating insights into actionable recommendations.
• Develop and execute local activation plans, including promotional initiatives, events, PR activities, influencer collaborations and media support programs, ensuring effective adaptation of campaigns to the Italian market.
• Manage assigned marketing budgets and play an active role in forecasting, business planning and performance tracking activities.
• Ensure excellence in the development and execution of point-of-sale materials, sales force support tools and marketing assets, maximizing brand visibility and customer engagement.
• Collaborate effectively with local, regional and global stakeholders, as well as external agencies and suppliers, leading cross-functional coordination to deliver projects on time and within budget.

Your Profile

• 2-4 years of experience in Marketing
• Experience in product launches, consumer activation and portfolio management
• Experience in Personal Care, Skincare or the Pharmacy channel is considered an advantage
• Fluency in Italian and English is required
• Proficiency in Microsoft Excel and PowerPoint MS Office tools
• Knowledge of IQVIA or similar market data tools is a plus
• Positive and curious mindset, entrepreneurial attitude in managing activities and projects
• Collaborative mindset, with strong communication and stakeholder management skills
• Strong project management and organizational skills, with the ability to manage complexity, prioritize effectively and deliver multiple projects simultaneously
• Analytical skills combined with creativity and consumer-centric thinking
• Results-driven mindset and willing to challenge the status-quo and translate opportunities into actions
• Adaptable and comfortable working in a dynamic environment

Why Join us?

• Gross annual salary (RAL) between €34,000 and€43,000, depending on experience
• Free parking for cars, bicycles, and motorcycles
• Flexible working hours (start time between 8:00 AM and 10:00 AM, with a 1-hour lunch break)
• Hybrid working model (2 days of remote work per week)
• Company store discounts (discounted Beiersdorf products, open twice a week)
• Participation bonus, redeemable either as a cash payment or for services/benefits
• Faschim health insurance
• And much more!

At Beiersdorf, we want to help people feel good about their skin - and our commitment goes far beyond caring for skin. For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin, La Prairie, Hansaplast, and Labello. We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for our consumers, our employees, the environment and society.

Behind every brand, every product and every accomplishment are our more than 20,000 employees. It is for them that we live an inclusive culture of respect and trust that is strongly aligned with our values - CARE, COURAGE, SIMPLICITY and TRUST. We also embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.

This position is open to candidates at different stages of their careers. The final seniority level will be determined during the selection process based on experience and competencies.