(Junior) Brand Manager

Beiersdorf; Lombardia; Hybrid; EUR 34,000 - 43,000; Full time

Benefits offered by this job

Hybrid work model

Flexible working hours

Health insurance

Company store discounts

Parking available

Bonus opportunities

Job summary

Beiersdorf SpA in Milano is seeking a Brand Manager to join the Eucerin Marketing Team. You will develop and execute brand plans, drive product launches, local activations, and portfolio initiatives, collaborating with local, regional and global stakeholders to deliver business results.

The role requires 2–4 years in marketing, fluency in Italian and English, and proficiency in Excel and PowerPoint. The position offers a hybrid working model with flexible hours and benefits including health

Qualifications

• 2–4 years of marketing experience.
• Experience with product launches and portfolio management.
• Italian and English fluency is required.
• Experience in Personal Care, skincare or pharmacy channels is a plus.
• Proficiency in Excel and PowerPoint.

Responsibilities

• Drive brand plans for Eucerin in Italy and support the Senior Brand Manager.
• Lead local product launches, relaunches and activations with cross-functional teams.
• Analyze brand performance and market trends to identify opportunities and risks.
• Develop and execute local activation plans including events and influencer collaborations.
• Manage marketing budgets and support forecasting and performance tracking.
• Collaborate with global, regional and local partners to deliver on time and within budget.

Job description

Job Details

• Contract Type: Unlimited / Full-Time
• Job Start Date: 1/4/2027
• Country / City: Italy / Milano
• Company: Beiersdorf SpA
• Job Function: Marketing / Market Research

Your Tasks

We are looking for a Brand Manager to join the Italian Eucerin Marketing Team. Reporting directly to the Senior Brand Manager, the successful candidate will contribute to driving the sustainable growth of the Eucerin business in Italy through the development and execution of brand plans, product launches, local activations, and portfolio initiatives with a particular focus on the Face & Sun categories. The role requires strong cross-functional collaboration with local, regional and global stakeholders to deliver business objectives while ensuring excellence in execution across all consumer and customer touchpoints. The Brand Manager will progressively build strategic capabilities while taking ownership of key projects and marketing initiatives. Working in close partnership with the Senior Brand Manager, the role will contribute to shaping brand priorities, identifying growth opportunities and translating strategy into successful market execution.

Key Responsabilities

• Drive the execution of category and brand plans for the Face & Sun portfolio, ensuring alignment with local business objectives and global strategy.
• Lead the local deployment of product launches, relaunches and innovation projects, coordinating all relevant stakeholders throughout the process.
• Analyze brand, category and market performance, identifying opportunities and risks and translating insights into actionable recommendations.
• Develop and execute local activation plans, including promotional initiatives, events, PR activities, influencer collaborations and media support programs, ensuring effective adaptation of campaigns to the Italian market.
• Manage assigned marketing budgets and play an active role in forecasting, business planning and performance tracking activities.
• Ensure excellence in the development and execution of point-of-sale materials, sales force support tools and marketing assets, maximizing brand visibility and customer engagement.
• Collaborate effectively with local, regional and global stakeholders, as well as external agencies and suppliers, leading cross-functional coordination to deliver projects on time and within budget.

Your Profile

• 2-4 years of experience in Marketing
• Experience in product launches, consumer activation and portfolio management
• Experience in Personal Care, Skincare or the Pharmacy channel is considered an advantage
• Fluency in Italian and English is required
• Proficiency in Microsoft Excel and PowerPoint MS Office tools
• Knowledge of IQVIA or similar market data tools is a plus
• Positive and curious mindset, entrepreneurial attitude in managing activities and projects
• Collaborative mindset, with strong communication and stakeholder management skills
• Strong project management and organizational skills, with the ability to manage complexity, prioritize effectively and deliver multiple projects simultaneously
• Analytical skills combined with creativity and consumer-centric thinking
• Results-driven mindset and willing to challenge the status-quo and translate opportunities into actions
• Adaptable and comfortable working in a dynamic environment

Why Join us?

• Gross annual salary (RAL) between €34,000 and €43,000, depending on experience
• Free parking for cars, bicycles, and motorcycles
• Flexible working hours (start time between 8:00 AM and 10:00 AM, with a 1-hour lunch break)
• Hybrid working model (2 days of remote work per week)
• Company store discounts (discounted Beiersdorf products, open twice a week)
• Participation bonus, redeemable either as a cash payment or for services/benefits
• Faschim health insurance
• And much more!

This position is open to candidates at different stages of their careers. The final seniority level will be determined during the selection process based on experience and competencies.