Italy Theatrical Content Marketing Lead

Amazon; Roma; In loco; EUR 38.000 - 46.000; Tempo pieno

Descrizione del lavoro

Amazon Digital Italy s.r.l. is seeking a Content Marketing Manager for its Theatrical Marketing team in Rome.

You will partner with Product Managers to develop and execute local social, digital, and influencer strategies that drive audience engagement and box office performance for Italian film releases. You will lead end-to-end content strategy and production, manage local creators, coordinate with marketing and PR, and analyze performance to optimize campaigns.

Competenze

• Proven theatrical marketing experience within the industry.
• Demonstrated success in marketing/social media roles at global media companies.
• In-depth knowledge of Italian media landscape and cultural trends.
• Strong data analysis and performance optimization skills.
• Excellence in cross-functional team collaboration.
• Fluency in English and Italian.

Mansioni

• Craft and implement local data-driven social media strategies aligned with global campaign objectives.
• Develop innovative digital storytelling and creative concepts with strong cultural relevance.
• Design comprehensive editorial calendars and amplification strategies for theatrical events in Italy.
• Monitor and leverage emerging trends and consumer behaviours.
• Coordinate with Marketing and PR teams to maximize campaign impact.
• Lead end-to-end local content marketing strategy development and implementation.
• Oversee production of local content, including briefing, editing, and quality control.
• Manage production schedules and ensure alignment with local marketing campaigns.
• Drive innovation in content formats and platform utilization.
• Analyze performance metrics and optimize local content marketing strategies accordingly.
• Maintain vendor relationships (agencies, freelancers, contributors).
• Build and manage a network of content marketing creators.
• Negotiate and execute creator collaborations for local marketing campaigns.
• Track and analyze creator performance metrics.

Conoscenze

Theatrical marketing experience

Cross-functional collaboration

Data analysis

Communication

Organizational abilities

Fluency in English and Italian

Formazione

Bachelor's degree in Marketing, Business Administration, or related field

Descrizione del lavoro

Amazon Digital Italy s.r.l. is seeking a Content Marketing Manager for its Theatrical Marketing team in Rome.

You will partner with Product Managers to develop and execute local social, digital, and influencer strategies that drive audience engagement and box office performance for Italian film releases. You will lead end-to-end content strategy and production, manage local creators, coordinate with marketing and PR, and analyze performance to optimize campaigns.