Italy Oncology Brand Manager - Hybrid, Launch Focus

Biopharma Careers; Milano; Ibrido; EUR 50.000 - 83.000; Tempo pieno

Vantaggi offerti da questo lavoro

Annual bonuses or incentive plans

Equity awards

Pension or retirement benefits

401(k) company match

Health and wellness programs

Fitness centers

Insurance benefits (medical, dental,視)

Descrizione del lavoro

Regeneron, a global biopharmaceutical company, is seeking a Brand Marketing professional to support the Italy Oncology team from Milan in a hybrid role. You will help develop and execute the local country brand plan, create customer-focused messaging, and collaborate with Medical Affairs to align strategies.

You will manage promotional activities, analyze market dynamics, and engage with stakeholders at national congresses and professional meetings.

Competenze

• Bachelor’s degree in a scientific discipline.
• At least three years of biotech or pharmaceutical brand marketing experience.
• Experience managing agencies and suppliers.
• Working knowledge of local healthcare compliance codes and regulations relating to promotional activities.
• Excellent written and spoken Italian and English, with strong planning, prioritisation, communication and presentation skills.
• Willingness to travel approximately 30–40%, including some weekends for conferences and meetings.
• Oncology marketing and launch experience are preferred.

Mansioni

• Support the local country brand planning process by analysing the competitive landscape and identifying key promotional opportunities.
• Develop customer-focused, differentiated messages for key target audiences.
• Partner with Medical Affairs to create and agree an aligned brand strategy.
• Collaborate with cross-functional teams to implement promotional activities within the local country brand plan.
• Analyse brand performance drivers and barriers, including market dynamics and competitive actions, and propose actions to address opportunities or risks.
• Develop and execute external stakeholder engagement plans, including national congresses and healthcare professional meetings.
• Create local promotional materials aligned with local and global brand plans for use by the sales team and through digital channels.

Conoscenze

Brand marketing experience

Agency management

Communication skills

Italian fluency

English fluency

Travel readiness

Formazione

Bachelor’s degree in a scientific discipline

Descrizione del lavoro

Regeneron, a global biopharmaceutical company, is seeking a Brand Marketing professional to support the Italy Oncology team from Milan in a hybrid role. You will help develop and execute the local country brand plan, create customer-focused messaging, and collaborate with Medical Affairs to align strategies.

You will manage promotional activities, analyze market dynamics, and engage with stakeholders at national congresses and professional meetings.