Italy Marketing Lead: Hands-On & Creator Partnerships

Creandum; Milano; On-site; EUR 55,000 - 70,000; Full time

Job summary

PlanCraft is seeking its first Marketing Manager in Italy, based in Milan, to own the Italian market and translate our brand for local contractors with authentic, impact-driven campaigns.

You will work with a small local team and HQ in Hamburg, owning local activations, creator collaborations, and content across social channels. This hands-on role emphasizes events, partnerships, and storytelling to drive awareness and growth for PlanCraft in Italy.

Qualifications

• Marketing experience with hands-on execution.
• Ability to balance strategy and execution in early-stage markets.
• Experience creating or coordinating content (copy, case studies, social content, campaigns).
• Strong affinity for social media: Instagram, TikTok, LinkedIn.
• Comfort being on camera for local content formats.
• Willingness to work hands-on with events, activations, creator collabs, and community building.
• Native-level Italian; professional English (min B2).

Responsibilities

• Own and manage local Italy marketing activities and budget.
• Test and iterate local campaigns to build awareness, trust, and growth.
• Identify and manage Italian creators, partners, and contractors; oversee end-to-end collaborations.
• Collect customer stories and market insights for internal teams.
• Collaborate with Content, Brand, Performance, and Product to align local with global initiatives.
• Create and test Italian content across social, website, and campaigns.
• Grow Italian social channels with localized content and short-form video.
• Plan and execute local activations like events, fairs, and meetups.

Skills

Hands-on marketing

Strategic execution

Content creation

Social media (IG, TikTok, LinkedIn)

Public speaking / on-camera

Event activation

Italian language (native)

English (B2)

Job description

PlanCraft is seeking its first Marketing Manager in Italy, based in Milan, to own the Italian market and translate our brand for local contractors with authentic, impact-driven campaigns.

You will work with a small local team and HQ in Hamburg, owning local activations, creator collaborations, and content across social channels. This hands-on role emphasizes events, partnerships, and storytelling to drive awareness and growth for PlanCraft in Italy.