Italy Franchise Expansion Leader

Fortidia; Milano; On-site; EUR 70,000 - 80,000; Full time

Benefits offered by this job

Extensive training opportunities

Multicultural team environment

Professional development opportunities

Job summary

Fortidia in Milan seeks a Head of Franchise Development Italy to lead the expansion of the MBE network and ParcelValue in Italy. You will define the growth roadmap and manage a dedicated development team to achieve ambitious openings and transfers.

You will coordinate a cross-functional team, set budgets and KPIs, drive CRM adoption, and ensure seamless pre-opening activities in collaboration with Marketing, IT, Finance, Sales and Operations.

Qualifications

• 5–7 years of franchising experience with a proven record in selling franchises or high-ticket opportunities.
• Experience leading and motivating sales or development teams to deliver results.
• Ability to translate business objectives into expansion plans and accurate forecasts.
• Expertise in consultative sales and high-ticket negotiations.
• Willingness to travel for market visits and events.
• Fluency in Italian and English.

Responsibilities

• Define and implement the national franchising development strategy for new store openings and transfers.
• Oversee recruitment and onboarding of 15+ candidates per year and manage 20+ transfer center transactions.
• Lead franchise qualification process from pre-qualification to negotiations and business planning.
• Set budgets, forecasts, KPIs, and provide regular reporting to senior leadership.
• Coach and coordinate the development team to hit targets.
• Drive CRM tools adoption to improve conversion rates and pipeline management.
• Identify premium locations and navigate regulatory procedures for new franchisees.
• Collaborate with Marketing, IT, Finance, Sales & Operations for pre-opening activities and branding.
• Represent the brand at major franchise events and networking opportunities.
• Review marketing techniques and sales collateral to strengthen the value proposition.

Skills

Franchise development

Sales leadership

Forecasting

CRM systems

Excel proficiency

Travel willingness

Italian & English

Education

Master’s degree in Business or related field

Job description

Fortidia in Milan seeks a Head of Franchise Development Italy to lead the expansion of the MBE network and ParcelValue in Italy. You will define the growth roadmap and manage a dedicated development team to achieve ambitious openings and transfers.

You will coordinate a cross-functional team, set budgets and KPIs, drive CRM adoption, and ensure seamless pre-opening activities in collaboration with Marketing, IT, Finance, Sales and Operations.