Italy Field Sales Lead: Launch HORECA Solutions

Fora Solutions; Milano; Hybrid; EUR 35,000 - 45,000; Full time

Benefits offered by this job

Gross annual salary €35k–€45k

Hybrid work schedule

Commission plan

CCNL Commercio contract

Career growth prospects

Job summary

Fora Solutions, part of the Master F&B group, is launching in Italy and seeking a Field Sales Manager with a hunter mindset to build the market from the ground up.

You will develop new business by visiting hotels, restaurants, bars and shops, close deals directly with owners and decision makers, and work with partners to maximize opportunities. The role offers a hybrid schedule and a clear growth path as Fora expands across Italy.

Qualifications

• 3+ years in field sales, ideally in HORECA, retail or F&B tech.
• Proven track record of meeting sales targets.
• Strong relationship-building and negotiation abilities.
• Autonomy and initiative to start a new market.
• Willing to travel frequently within the territory.
• Valid driving licence (B).
• Italian fluency; English is a plus.

Responsibilities

• Develop new business by visiting hotels, restaurants, bars, cafés and shops in person.
• Open doors, present Fora's solutions and close deals directly with owners and decision makers.
• Manage and convert leads generated by our partner network, working with partners to maximize opportunities.
• Hit quarterly targets on products sold and number of new customers signed.
• Guide new customers through onboarding and go-live, acting as their main point of contact.
• Build and maintain a network of local relationships and partnerships across the territory.
• Support customers during the first stages of installation, together with our technical and support team.

Skills

Field sales

Hunter mindset

Relationship building

Negotiation skills

Autonomy

Willingness to travel

Driving licence B

Italian speaker

Job description

Fora Solutions, part of the Master F&B group, is launching in Italy and seeking a Field Sales Manager with a hunter mindset to build the market from the ground up.

You will develop new business by visiting hotels, restaurants, bars and shops, close deals directly with owners and decision makers, and work with partners to maximize opportunities. The role offers a hybrid schedule and a clear growth path as Fora expands across Italy.