Field Sales Manager

Fora Solutions; Milano; Hybrid; EUR 35,000 - 45,000; Full time

Benefits offered by this job

Gross annual salary €35k–€45k

Hybrid work schedule

Commission plan

CCNL Commercio contract

Career growth prospects

Job summary

Fora Solutions, part of the Master F&B group, is launching in Italy and seeking a Field Sales Manager with a hunter mindset to build the market from the ground up.

You will develop new business by visiting hotels, restaurants, bars and shops, close deals directly with owners and decision makers, and work with partners to maximize opportunities. The role offers a hybrid schedule and a clear growth path as Fora expands across Italy.

Qualifications

• 3+ years in field sales, ideally in HORECA, retail or F&B tech.
• Proven track record of meeting sales targets.
• Strong relationship-building and negotiation abilities.
• Autonomy and initiative to start a new market.
• Willing to travel frequently within the territory.
• Valid driving licence (B).
• Italian fluency; English is a plus.

Responsibilities

• Develop new business by visiting hotels, restaurants, bars, cafés and shops in person.
• Open doors, present Fora's solutions and close deals directly with owners and decision makers.
• Manage and convert leads generated by our partner network, working with partners to maximize opportunities.
• Hit quarterly targets on products sold and number of new customers signed.
• Guide new customers through onboarding and go-live, acting as their main point of contact.
• Build and maintain a network of local relationships and partnerships across the territory.
• Support customers during the first stages of installation, together with our technical and support team.

Skills

Field sales

Hunter mindset

Relationship building

Negotiation skills

Autonomy

Willingness to travel

Driving licence B

Italian speaker

Job description

Fora Solutions, part of the Master F&B group, develops solutions for the HORECA and retail world. We are launching in the Italian market and are looking for someone who wants to build it with us from the ground up.

Our culture is built on ownership and results, not control: we give people trust and autonomy, and we judge the work by its impact, not by hours spent or boxes ticked.

THE ROLE

We are looking for a Field Sales Manager with a hunter mindset: someone who loves being in the field, meeting people and closing deals. You will work closely with the Business Director – Italy and play a central role in launching Fora in Italy, both by developing new customers yourself and by managing the opportunities that come from our partners.

WHAT YOU'LL DO

• Develop new business by visiting hotels, restaurants, bars, cafés and shops from our target customer list in person
• Open doors, present Fora's solutions and close deals directly with owners and decision makers
• Manage and convert leads generated by our partner network, working with partners to make the most of every opportunity
• Hit quarterly targets on products sold and number of new customers signed
• Guide new customers through onboarding and go-live, acting as their main point of contact
• Build and maintain a network of local relationships and partnerships across the territory
• Support customers during the first stages of installation, together with our technical and support team

WHAT WE'RE LOOKING FOR

• At least 3 years of field sales experience, ideally in HORECA, retail or food & beverage technology
• A strong hunting attitude and a proven track record of hitting sales targets
• Excellent relationship-building and negotiation skills
• Autonomy, initiative and the drive to work in a start-up phase
• Willingness to travel frequently across the assigned territory
• Valid driving licence (category B)
• Native or fluent Italian; English is a plus

WHAT WE OFFER

• Gross annual salary (RAL) between €35,000 and €45,000, based on experience
• Hybrid working: manage your schedule between the field, remote work and the office, based on business needs
• Commission plan linked to target achievement
• Full-time contract under the CCNL Commercio (Italian national collective agreement for the commerce sector)
• The chance to be part of the team opening the Italian market, with real career growth prospects as the business develops

This position is open to candidates of all genders (Italian Law 903/77 and Legislative Decree 198/2006). Personal data will be processed in accordance with Regulation (EU) 2016/679 (GDPR).