Sales Account per VADO (Automated Retail Suite) - Area DACH | SaaS | B2B

Ali Professional; Italia; Remote; EUR 80,000 - 120,000; Full time

Benefits offered by this job

Competitive salary based on experience

Performance-based commission structure

Direct collaboration with founders/C-team

Opportunity to lead commercial expansion

Job summary

A start-up in automated retail is looking for a Sales Specialist DACH based in Italy. This role focuses on B2B SaaS sales to vending operators and retail companies across Germany, Austria, and Switzerland. The ideal candidate will have 3–7 years of experience in B2B sales and should be comfortable managing the entire sales cycle independently. A competitive salary and performance-based commission structure is offered, along with the opportunity to lead commercial expansion in an innovative market.

Qualifications

• 3–7 years in B2B sales, preferably SaaS, retail tech, food tech or vending industry.
• Experience selling to SMB / mid-market operators.
• Comfortable managing the entire sales cycle independently.
• Native or fluent German and professional English required.
• Comfortable working in a remote environment.

Responsibilities

• Develop and execute the commercial strategy for the DACH region.
• Build and manage a strong pipeline of potential clients.
• Manage the full sales cycle: prospecting, demo, negotiation, closing.
• Support the CEO in developing relationships with industry players.
• Present the platform to potential customers.
• Convert inbound and outbound leads into active customers.

Skills

Strong commercial mindset

Negotiation skills

Ability to work independently

Structured pipeline management

Negotiation

Pipeline management

Lead generation

German language

English language

Remote selling

Tools

HubSpot

LinkedIn Sales Navigator

Apollo

Job description

For an automated retail software start-up company based in Italy, we are looking for a Sales Specialist DACH to lead commercial development in Germany, Austria and Switzerland.

The role focuses on B2B SaaS sales to vending operators, automated retail companies, and smart store operators interested in connecting their machines to delivery platforms and digital payment systems.

This is a high-autonomy role for someone comfortable building relationships, managing the full sales cycle, and expanding a new market.

KEY RESPONSIBILITIES:

• Develop and execute the commercial strategy for the DACH region
• Identify and approach vending operators, automated retail companies and smart store operators
• Build and manage a strong pipeline of potential clients
• Manage the full sales cycle: prospecting, demo, negotiation, closing
• Present thE platform to potential customers
• Convert inbound and outbound leads into active customers

Partnerships

• Support the CEO in developing relationships with vending industry players and retail technology providers
• Support strategic partnerships with delivery platforms and hardware manufacturers
• Provide insights on pricing, positioning and market dynamics in DACH
• Collaborate with product and leadership team to adapt the offering to local market needs.

Experience

• 3–7 years in B2B sales, preferably SaaS, retail tech, food tech or vending industry
• Experience selling to SMB / mid-market operators
• Comfortable managing the entire sales cycle independently

The candidate should be comfortable using the full modern sales stack, including:

• CRM systems (e.g. HubSpot or similar)
• Prospecting tools (LinkedIn Sales Navigator, Apollo, etc.)
• Digital outreach and lead generation (Google search, LinkedIn, email campaigns)
• Pipeline and deal management in CRM

The role requires a hands-on, full-stack sales approach, from lead generation to closing.

Skills

• Strong commercial mindset and negotiation skills
• Ability to work independently in a remote environment
• Structured pipeline management and reporting

Languages

• Native or fluent German
• Professional English

Italian is a plus but not required.

What We Offer

• Competitive salary based on experience
• Performance-based commission structure
• Direct collaboration with founders/C-team
• Opportunity to lead the commercial expansion of an innovative automated retail platform.