Hybrid Trade Marketing Specialist — International Growth

Lavazza Group; Piemonte; Hybrid; EUR 32,000 - 40,000; Full time

Job summary

Lavazza Group is seeking a Trade Marketing Specialist to support the development and execution of commercial strategies across International Markets. You will turn market and commercial data into actionable insights, aiding business planning and identifying opportunities to drive growth and profitability across channels.

Role requires strong analytical skills, proficiency in Excel/PowerPoint, and ability to collaborate across Sales and Marketing in a dynamic, international context.

Qualifications

• Previous experience in analytical, commercial or strategic roles, ideally in dynamic and international environments.
• Strong analytical and problem-solving skills, with the ability to translate data into actionable insights.
• Solid understanding of pricing, promotions, profitability and commercial dynamics.
• Advanced Excel and PowerPoint skills; knowledge of BI and market-data tools is a plus.
• Strong communication and stakeholder-management capabilities, with a collaborative mindset.
• Commercial mindset, attention to detail and a proactive, results-oriented approach.
• Familiarity with AI tools and curiosity to leverage them to simplify routine tasks, improve efficiency and explore new ways of working
• Ability to work cross-functionally and manage priorities in a dynamic environment
• Fluent English

Responsibilities

• Analyze market, category, competitor and channel performance data to identify opportunities and support decision-making
• Monitor KPIs and dashboards to track commercial performance and measure the effectiveness of key initiatives
• Prepare reports and presentations for management, translating complex data into clear and actionable recommendations
• Support Sales in commercial discussions with distributors by providing insights, analyses and tools
• Evaluate promotional activities and identify opportunities to improve effectiveness and return on investment
• Work on revenue management activities, focusing on promotions, pricing guidelines and performance tracking
• Contribute to annual planning processes, business reviews and strategic commercial projects
• Collaborate with Sales, Marketing and other cross-functional teams to support the execution of commercial strategies

Skills

Analytical thinking

Problem-solving

Communication skills

Stakeholder management

Cross-functional collaboration

English fluency

Commercial mindset

AI tools familiarity

Tools

Excel

PowerPoint

BI tools

Market-data tools

Job description

Lavazza Group is seeking a Trade Marketing Specialist to support the development and execution of commercial strategies across International Markets. You will turn market and commercial data into actionable insights, aiding business planning and identifying opportunities to drive growth and profitability across channels.

Role requires strong analytical skills, proficiency in Excel/PowerPoint, and ability to collaborate across Sales and Marketing in a dynamic, international context.