Head of Marketing

OnTheGoSystems Ltd.; Roma; Remote; EUR 50,000 - 80,000; Full time

Benefits offered by this job

Remote work

Flexible schedule

Ownership & autonomy

Job summary

OnTheGoSystems is seeking a hands-on, AI-native marketer to own marketing and shape how we operate. You’ll leverage AI agents, automation, and our analytics stack to deliver real marketing work and show tangible results.

This is a technical role where you’ll work directly with clients, understand our business, and decide where marketing should focus next. Remote, with strong autonomy and ownership.

Qualifications

• Experience using AI agents, automation, and AI workflows with concrete results.
• Hands-on with the technical side of marketing and comfortable with tools.
• Curious and takes time to understand customers and the business before proposing solutions.
• Able to work across different marketing areas and turn ideas into action.
• Experience marketing technical products (software, SaaS, WordPress, or similar).
• Able to work independently in environments with changing priorities.

Responsibilities

• Own SEO, GEO, and AEO initiatives and measure impact.
• Lead content collaborations with partners, authors, and bloggers.
• Market to existing customers, focusing on retention and expansion.
• Plan and manage paid advertising campaigns across channels.
• Analyze client data to identify opportunities and drive improvements.

Skills

AI marketing

SEO

Content marketing

Paid advertising

Client analytics

Marketing automation

Tools

Claude

Marketing automation

Job description

At OnTheGoSystems, the company behind WPML, Toolset, and PTC, we’re looking for a hands‑on, AI‑native marketer who wants to take ownership of marketing and help shape how we do it.

AI is a core part of how we work. We’re looking for someone who already uses AI agents, automation, integrations, and structured workflows to get real marketing work done – and can show us what they’ve achieved with them.

This is also a technical role. We’ve built our own analytics, newsletter, and marketing automation systems, so you should be comfortable working with technical tools, setting up a local development environment, and using tools like Claude to help you navigate technical tasks.

You won’t be joining an established marketing team or following a fixed playbook. You’ll have the freedom to talk to our clients, understand our business, find the strongest opportunities, and decide what marketing should focus on next.

What You’ll Work On

Several areas currently need an owner:

• SEO / GEO / AEO


• Content and collaborations with partners, authors, and bloggers


• Marketing to existing customers, including retention and expansion


• Paid advertising


• Client analytics


• Other marketing opportunities you identify

You’ll work hands‑on, from identifying an opportunity through execution, measurement, and improvement.

Your First Weeks

We don’t expect you to arrive with all the answers. We want you to understand the business first and then decide what should be done.

You’ll:

• Learn our products, industry, competitors, and ecosystem.


• Speak directly with customers to understand their needs and how they see our products.


• Look at our data, existing activities, and opportunities.


• Identify where marketing can have the biggest impact.


• Build a concrete plan for the areas you propose to own and explain why.

What We’re Looking For

• You already use AI agents, automation, and advanced AI workflows in your everyday work and can show us concrete results.


• You’re hands‑on and comfortable with the technical side of marketing.


• You’re curious and take time to understand customers and the business before proposing solutions.


• You can work across different areas of marketing and turn ideas into action.


• You understand how marketing connects to business results.


• You have experience marketing technical products, ideally software, SaaS, WordPress, or similar.


• You work independently and can move things forward without detailed instructions.


• You’re comfortable working in an environment where priorities can change and not everything is defined in advance.

Why Join Us

OnTheGoSystems is a profitable, self‑funded product company growing since 2007. WPML powers more than 1.5 million websites worldwide.

You’ll have real ownership and the freedom to help build our marketing approach, work directly with our CEO and product teams, experiment with AI, and turn your ideas into real marketing initiatives.

We care about the people we work with and want to support them beyond their day‑to‑day work. Along with the flexibility of working remotely, we offer perks and benefits that support both work and life.

If you’re excited about building marketing with AI, getting hands‑on, and having the freedom to shape what comes next, we’d love to hear from you.