Senior Product Marketing

Wolters Kluwer N.V.; Milano; In loco; EUR 70.000 - 110.000; Tempo pieno

Vantaggi offerti da questo lavoro

Hybrid work model

Meal vouchers

Health insurance

Training & development

Work from Anywhere in EU

Descrizione del lavoro

Wolters Kluwer N.V. is seeking a Senior Marketing professional to shape and accelerate growth of the Digital Solutions portfolio within the Publishing – Product & Marketing Division.

You will drive innovation, expand market relevance, and ensure long-term success for Professionals, Enterprises, and Public Sector clients. You will partner with Product, Sales, Innovation, Customer Insight, and International teams, owning your product line's performance and influencing strategy due to a

Competenze

• Degree in Economics; Master’s in Marketing & Communications, Business & Management, or Social Media is a plus.
• At least 5 years of experience in Product or Marketing Management in multinational environments.
• Strong strategic and operational marketing expertise.
• Entrepreneurial mindset with proactive ownership and delivery.
• Proven project-management skills and ability to coordinate cross-functional teams.
• Up-to-date knowledge of digital marketing and analytics.

Mansioni

• Lead economic performance of the product line through market analysis and strategy development.
• Coordinate national and international teams for product development and go‑to‑market activities.
• Define Value Proposition and craft compelling storytelling.
• Design omnichannel marketing plans and digital campaigns.
• Oversee campaigns, content creation, and performance metrics.
• Support training for sales channels and commercial teams.

Conoscenze

Strategic marketing

Product & marketing management

Cross-functional leadership

Digital marketing

CRM systems

Marketing automation

AI in marketing

Formazione

Economics degree

Master’s in Marketing & Communications

Strumenti

CRM systems

Marketing automation (Eloqua)

AI marketing tools

Descrizione del lavoro

We are looking for a Senior Marketing professional who is ready to play a pivotal role in shaping and accelerating the growth of our Digital Solutions portfolio within the Publishing – Product & Marketing Division. In this role, you will be instrumental in driving innovation, expanding market relevance, and ensuring the long‑term success of our solutions for Professionals, Enterprise clients, and the Public Sector. You will join a dynamic and collaborative environment where strategic thinking, creativity, and execution excellence truly make a difference. As part of a cross‑functional organization, you will work closely with Product, Sales, Innovation, Customer Insight, and International teams, gaining visibility across the business and influencing key decisions. This position is designed for someone who thrives on responsibility: you will be entrusted with increasing autonomy, direct ownership of your product line’s performance, and the opportunity to contribute to both strategy and execution. From day one, your work will have tangible impact, supporting the evolution of a rapidly transforming digital ecosystem. If you are ambitious, curious, and passionate about building solutions that help customers work smarter and more efficiently, we want to hear from you. Join us and help shape the future of Wolters Kluwer’s Digital Solutions.

Your Responsibilities

As the person responsible for the economic performance of your assigned product line, you will:

• Market & Strategy • Conduct in-depth market analyses—including trends, customer needs, and competitive dynamics— toensure a customer‑centric product offering with clear differentiation.
• Contribute to product development and innovation by coordinating national and international teams to deliver distinctive, high‑value solutions.
• Define the Value Proposition and craft compelling, consistent, and impactful storytelling.
• Planning & Go‑to‑Market • Set sales budgets and commercial targets by product and channel.
• Design and execute omnichannel marketing plans aligned with business objectives, with a strong focus on digital marketing.
• Manage online and offline communication campaigns and produce high‑performing, interactive content across formats (blogs, case studies, social media, newsletters, webinars, events).
• Execution & Performance • Coordinate creative, media, and digital agencies for the development of campaigns and marketing materials (brochures, presentations, videos, etc.).
• Monitor key business indicators and communication‑campaign performance metrics.
• Support training programs for sales channels and commercial teams.

Your Profile

You hold a degree in Economics (a Master’s in Marketing & Communications, Business & Management, or Social Media is a plus) and have at least 5 years of experience in Product or Marketing Management in multinational environments.

• Strong strategic and operational marketing expertise.
• An entrepreneurial mindset, proactivity, and a strong sense of ownership.
• Proven project‑management skills with the ability to coordinate cross‑functional teams.
• Solid and up‑to‑date knowledge of digital marketing.
• Excellent analytical, planning, multitasking, and problem‑solving abilities.
• Team spirit, strong communication skills, and a proactive, collaborative attitude.
• Outstanding writing and storytelling skills across multiple channels.
• Hands‑on experience with CRM systems, marketing‑automation tools (e.g., Eloqua), AI technologies, and AI‑based marketing tools.
• Flexibility, enthusiasm, and a hands‑on approach.
• Willingness to travel frequently—including internationally—for workshops and meetings with partners, customers, and suppliers.
• Fluency in English (C1 level), both written and spoken.
• Advanced proficiency with the Microsoft Office suite (Excel, PowerPoint, etc.).

What We Offer

• Hybrid model: 2 days per week in the office, 3 days remote
• Meal vouchers: €8 per day
• Health insurance: coverage according to the applicable collective agreement
• Training & development: access to platforms such as LinkedIn Learning and GoFluent, plus certification opportunities
• Work from Anywhere: up to 20 days per year working remotely within the EU

Join Wolters Kluwer! Become part of a global technology company that makes a difference every day. Make a difference. If making a difference matters to you, then you matter to us. We welcome all individuals—regardless of gender, nationality, ethnic or social origin, disability, religion, age, sexual orientation, or identity. We look forward to meeting you!

We welcome all individuals—regardless of gender, nationality, ethnic or social origin, disability, religion, age, sexual orientation, or identity.

All qualified applicants will receive consideration without regard to race, color, religion, sex (including pregnancy, gender identity, transgender status, and sexual orientation), national origin, disability, age, genetic information, veteran status, or any other characteristic protected by applicable law, and we do not tolerate discrimination on any of these bases.

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