Marketing Lead, Milan

SmartRecruiters, Inc.; Milano; Remote; EUR 70,000 - 110,000; Full time

Job summary

Canva is seeking a Growth Marketing Lead to own the strategy for local markets and partner with country managers, performance, organic social, and creative teams to deliver market-specific growth. You’ll drive macro marketing performance and ensure local relevance across channels.

You will lead brand and demand activities, test events and partnerships, and advocate for local priorities while collaborating with a distributed international team.

Qualifications

• Extensive experience delivering local market strategies within a global company.
• Proven track record of driving commercial outcomes.
• Generalist marketing knowledge across brand, performance and channels.
• Strong collaboration and team-player mindset.
• Creative thinker able to align brand messaging locally.

Responsibilities

• Own end to end marketing strategies for your territory of ‘Pioneering’ and ‘Frontier’ Markets
• Apply a full marketing funnel view to tracking and driving results
• Connecting the dots between brand & performance media, and our O&O channels
• Drive local brand marketing strategy and connect brand messaging with that of the rest of our paid & owned channels
• Execute field marketing projects to test events/partnerships as a new vehicle for building the brand and acquiring new customers

Skills

Local market strategy

Commercial outcomes

Generalist marketing

Brand & performance

Collaboration

Creative thinking

Job description

Join the team redefining how the world experiences design.

Thanks for stopping by. We know job hunting can be a little time consuming and you're probably keen to find out what's on offer so well get straight to the point.

At Canva, our mission is to empower the world to design—and we’re growing fast across the globe. With over 200 million monthly active users in over 190 countries, we’re on a mission to make Canva the most loved brand in the world. To support this ambition, we’re building a world-class growth marketing team that’s deeply local, highly creative, and relentlessly performance-focused.

About you

As our Growth Marketing Lead, you will be the main POC for the Territory and a thought partner to our Country Managers.You will drive the strategy for Marketing on the ground in each market, partnering with your Performance, Organic Social, Community and Creative colleagues to deliver strategies deeply connected to local business priorities and audience opportunities.You’ll be accountable Marketing performance at a macro level and be consistently ‘vocal for local’ in achieving these goals.

What you’ll do

• Own end to end marketing strategies for your territory of ‘Pioneering’ and ‘Frontier’ Markets
• Apply a full (marketing) funnel view to tracking and driving results
• Connecting the dots between brand & performance media, and our O&O channels
• Drive local brand marketing strategy and connect brand messaging with that of the rest of our paid & owned channels
• Execute field marketing projects to test events/partnerships as a new vehicle for building the brand and acquiring new customers

What we're looking for

• Extensive experience in delivering local market strategies, as part of a global organization
• A proven track record of driving commercial outcomes
• Generalist marketing knowledge with an understanding of how and when to pull different marketing levers to drive results
• A team player - a strong collaborator and a supportive colleague
• A critical thinker - someone who will challenge the status quo and help us innovate around local priorities
• Creativity! We will be investing heavily in our local brand this year so need someone with experience of driving brand activity, working with agencies and a vision for what good brand marketing looks like in your locale

About the Team

Marketing’s mission at Canva is for Canva to become “the most loved brand in the world”. Canva’s International Marketing Group is a diverse and distributed group of marketers who take this mission forward to drive user growth, brand awareness, and affinity in our priority international markets.
As part of the International Marketing Group, our Growth Marketing team drives Canva's growth by blending global strategies with hyperlocal insights. We aim to create meaningful connections with users in Europe regional campaigns, localised moments, and evergreen creative initiatives across a variety of functions - performance marketing, brand, events, partnerships, social, community engagement and other growth channels.

Other stuff to know

We make hiring decisions to engage contractors based on your experience, skills and passion. When you signify interest in the role, please tell us the pronouns you use and any reasonable adjustments you may need during the contractor-accreditation interview process.

Please note that meetings are conducted virtually.

We celebrate all types of skills and backgrounds at Canva so even if you don’t feel like your skills quite match what’s listed above - we still want to hear from you!

Check out lifeatcanva.com for more info.