Head of Digital & Omnichannel Growth

ASBC; Lombardia; On-site; EUR 90,000 - 130,000; Full time

Benefits offered by this job

Health insurance

International career opportunities

Competitive salary package and мотivаt

Job summary

ASBC, the Premium & Luxury Retail arm of ASBIS Group, is seeking a senior digital leader to turn digital into measurable retail performance across the mono-brand network. You will drive online revenue, store traffic and loyalty through an integrated omnichannel journey while upholding each brand’s identity and online policies.

You will lead a multi-country strategy, collaborate with global teams, and shape the digital roadmap across stores and online channels.

Qualifications

• Relevant digital and e-commerce experience in multi-country premium or luxury retail
• Proven track record in growing online revenue and digital-influenced store sales
• Strong expertise in performance marketing, CRM, customer data and omnichannel journeys
• Experience working with brand principals and managing agencies and platform partners
• Data-driven, commercially minded with ability to translate digital KPIs into business results
• Strong collaboration with store operations, IT and marketing teams
• Fluent English (spoken and written)

Responsibilities

• Digital Strategy & Roadmap: align digital/omnichannel roadmap to business goals across channels, brands and markets
• E-commerce & Digital Revenue: drive online sales, digital-influenced store sales, conversion and AOV
• Performance Marketing & Acquisition: manage paid search/social, SEO and CRO as a unified engine
• CRM, Customer Data & Retention: unify customer view, loyalty and repeat purchases
• Omnichannel & Phygital Experience: store locator, booking, click & collect, in-store digital content
• Digital Brand Execution: ensure brand guidelines compliance and online policies
• Digital KPIs & Reporting: provide one digital scorecard on acquisition, conversion, retention and ROI
• Budget, Agencies & Capability: manage media spend, platforms and agencies

Skills

Digital strategy

E-commerce

Performance marketing

CRM

Omnichannel

Data-driven

Leadership

Fluent English

Stakeholder management

Job description

ASBC, the Premium & Luxury Retail arm of ASBIS Group, is seeking a senior digital leader to turn digital into measurable retail performance across the mono-brand network. You will drive online revenue, store traffic and loyalty through an integrated omnichannel journey while upholding each brand’s identity and online policies.

You will lead a multi-country strategy, collaborate with global teams, and shape the digital roadmap across stores and online channels.