Head of Premium Retail (Consumer Electronics)

ASBC; Lombardia; On-site; EUR 90,000 - 120,000; Full time

Benefits offered by this job

Health insurance

International career opportunities

Training, certification programs and团队

Job summary

ASBC is the Premium & Luxury Retail business of ASBIS Group, delivering luxury technology brands across Europe, Africa, Central Asia, and North America. This HQ role drives sustainable growth, profitability and exceptional customer experiences across all stores and markets.

You will lead omnichannel initiatives, partner brands, and high-performing teams to deliver consistent brand standards and commercial success in a multi-country network.

Qualifications

• Relevant Retail leadership experience in a multi-country and multi-store organization.
• Proven track record in revenue growth, P&L management, store productivity and retail network development.
• Strong expertise in B2C retail, customer journey management, premium customer experience and consistent brand execution.
• Experience working with global brand principals and translating partner requirements into effective retail standards.
• Demonstrated ability to lead geographically dispersed teams, develop talent and establish succession pipelines.
• Commercially minded, data-driven and able to translate retail KPIs into clear priorities and measurable business results.
• Innovation-oriented, with practical exposure to CRM, omnichannel tools, customer data, AI or retail technologies.

Responsibilities

• Drive sustainable growth, profitability and customer loyalty across the premium mono-brand retail network.
• Oversee end-to-end customer journey, service standards, NPS, traffic conversion and loyalty.
• Ensure brand execution, visual merchandising and store experience across all stores and markets.
• Lead network expansion, new formats, openings and market-entry initiatives with business cases.
• Manage partnerships with Apple, Samsung and future brand partners and align priorities.
• Champion connected customer journeys, CRM and retail tech adoption to improve performance.
• Guide inventory, KPI governance and continuous improvement across the network.
• Lead high-performing international teams and talent development.

Skills

Retail leadership

P&L management

B2C retail

Premium brand execution

CRM & Omnichannel

Data-driven

Team leadership

Tools

CRM

Job description

ASBC is the Premium & Luxury Retail business of ASBIS Group, operating world-class retail concepts for leading technology and lifestyle brands across Europe, Africa, Central Asia, and North America. Our Premium Brand portfolio encompasses Apple Premium Reseller, Samsung Resellers and Prestigio Plaza. Bang&Olufsen is our main partner for the luxury segments , with some other brands to be soon added to the stores fleet.

Through our Stores network, we deliver exceptional customer experiences, innovative products, and personalized service to consumers in multiple markets. With 63 stores across 13 countries, ASBC is one of the leading premium technology and lifestyle retail operators within the EMEA region and beyond.

About the Role (this role belongs to HQ, Central Team):

To drive sustainable growth, profitability and customer loyalty across the ASBC premium mono-brand retail network (Apple Premium Reseller, Samsung Resellers and Prestigio Plaza) by delivering a consistent customer journey, strong brand execution, operational excellence, innovation and high-performing teams across all markets.

Key Responsibilities:

• Growth Strategy, Profitability & B2B Development: B2C revenue, gross margin and Contribution Profit by brand, format and country; selected B2B opportunities across corporate, SMB, Education.
• Customer Journey & Experience: End-to-end customer journey, service standards, NPS, traffic conversion, loyalty and customer satisfaction across all stores, brands and markets.
• Store Fleet Consistency & Brand Execution: consistent brand standards, operating procedures, visual merchandising and customer experience across the entire store network.
• Network & Market Development: new formats, store openings, relocations and market-entry initiatives, including business cases, capex evaluation, site selection.
• Portfolio & Brand Partnerships: strategic relationships with Partner (Apple, Samsung and future brand partners), aligning commercial priorities, brand requirements and long-term portfolio development.
• Omnichannel, CRM & Innovation: connected customer journeys, CRM, AI, automation, data analytics and retail technologies that improve customer experience and business performance.
• Operations, Inventory & Performance: forecasting accuracy, KPI governance, inventory productivity, stock optimisation, compliance and continuous improvement across the retail network.
• People Leadership & Talent Development: high-performing international teams, coaching, capability development, succession planning, best-practice sharing and employee engagement.

Requirements:

• Relevant Retail leadership experience in a multi-country and multi-store organization, ideally in premium or branded consumer technology. Knowledge of consumer electronics industry is an advantage.
• Proven track record in revenue growth, P&L management, store productivity and retail network development.
• Strong expertise in B2C retail, customer journey management, premium customer experience and consistent brand execution.
• Experience working with global brand principals and translating partner requirements into effective retail standards.
• Demonstrated ability to lead geographically dispersed teams, develop talent and establish succession pipelines.
• Commercially minded, data-driven and able to translate retail KPIs into clear priorities and measurable business results.
• Innovation-oriented, with practical exposure to CRM, omnichannel tools, customer data, AI or retail technologies.
• Exposure to B2B, project sales or solution-based selling is an advantage.
• Fluent English (spoken and written).

We offer:

• Opportunity to work in a financially strong, fast-growing multinational company.
• Constant interaction with global teams of professionals.
• International career opportunities.
• Access to continuous professional development: training, certification programs, events, and team buildings.
• Health insurance.
• Competitive salary package and motivation scheme.

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