Growth-Oriented Content & Marketing Automation Specialist

POLIMI Graduate School of Management

Lombardia

On-site

EUR 33,000 - 42,000

Full time

3 days ago

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Benefits offered by this job

Meal vouchers

Volunteer leave

Active ERGs for diversity

Job summary

POLIMI GSoM is seeking a Content & Marketing Automation Specialist to join the Marketing team in Italy. You will transform insights into engaging content and customer journeys, overseeing communication from awareness to enrollment.

You will design and optimize automated journeys, manage the editorial calendar, and collaborate with cross-functional teams to improve acquisition metrics. The role requires fluency in English and Italian, hands-on experience with marketing automation, and familiarity

Qualifications

Experience creating conversion-oriented content in Italian and English.
Fluent in English; Italian language proficiency required.
Hands-on experience with marketing automation platforms.
Knowledge of Dynamics 365 Customer Insights or similar CRM tools.
Familiarity with GA4, GTM, and data-driven optimization.
Experience with generative AI tools for content creation.

Responsibilities

Create and manage content throughout the funnel (landing pages, emails, nurturing campaigns, ad copy).
Design, build, and manage customer journeys in Dynamics 365 Customer Insights.
Translate goals into measurable automated journeys: awareness to enrollment.
Oversee editorial calendar with cross-functional teams.
Run A/B tests and optimize based on performance data.
Ensure deliverability, consent management, and GDPR compliance.