Content & Marketing Automation Specialist

POLIMI Graduate School of Management; Lombardia; On-site; EUR 33,000 - 42,000; Full time

Benefits offered by this job

Meal vouchers

Volunteer leave

Active ERGs for diversity

Job summary

POLIMI GSoM is seeking a Content & Marketing Automation Specialist to join the Marketing team in Italy. You will transform insights into engaging content and customer journeys, overseeing communication from awareness to enrollment.

You will design and optimize automated journeys, manage the editorial calendar, and collaborate with cross-functional teams to improve acquisition metrics. The role requires fluency in English and Italian, hands-on experience with marketing automation, and familiarity

Qualifications

• Experience creating conversion-oriented content in Italian and English.
• Fluent in English; Italian language proficiency required.
• Hands-on experience with marketing automation platforms.
• Knowledge of Dynamics 365 Customer Insights or similar CRM tools.
• Familiarity with GA4, GTM, and data-driven optimization.
• Experience with generative AI tools for content creation.

Responsibilities

• Create and manage content throughout the funnel (landing pages, emails, nurturing campaigns, ad copy).
• Design, build, and manage customer journeys in Dynamics 365 Customer Insights.
• Translate goals into measurable automated journeys: awareness to enrollment.
• Oversee editorial calendar with cross-functional teams.
• Run A/B tests and optimize based on performance data.
• Ensure deliverability, consent management, and GDPR compliance.

Skills

Content creation

Copywriting

English proficiency

Italian language

Marketing analytics

A/B testing

Autonomy

Tools

Dynamics 365 Customer Insights

Google Analytics 4

Google Tag Manager

Power Automate

AI content tools

Job description

Content & Marketing Automation Specialist

POLIMI GSoM is a leading institution in management education, both in Italy and internationally. We offer a portfolio of more than 40 master's programs, over 300 programs for managers, executives, and professionals, as well as customized learning solutions for organizations.

THE ROLE

We are looking for a Content & Marketing Automation Specialist to join our Marketing team.

We are seeking a professional who can transform insights, data, and business objectives into effective content and engaging customer journeys, helping drive the growth of our educational programs.

In this role, you will have the opportunity to oversee the entire communication journey for prospects and applicants, combining creativity, copywriting, data analysis, and marketing automation.

HOW YOU CAN MAKE A DIFFERENCE

In this role, you will:

• Create and manage content throughout the funnel, including landing pages, emails, nurturing campaigns, ad copy, scripts for social and video content, and program materials;


• Design, build, and manage customer journeys within Microsoft Dynamics 365 Customer Insights, including segmentation, triggers, multi-step workflows, lead scoring logic, and hand-off processes to the Admissions team;


• Translate acquisition goals into measurable automated journeys, from awareness to enrollment;


• Manage the editorial calendar and content production in collaboration with cross-functional teams;


• Set up A/B tests on copy, subject lines, timing, and workflows, continuously optimizing based on performance data;


• Ensure deliverability, consent management, and GDPR compliance across communications;


• Integrate generative AI tools into content creation and journey optimization processes;


• Coordinate paid media campaigns across Google Ads, Meta Ads, and LinkedIn Ads;


• Manage CRM data quality and governance;


• Optimize forms and landing pages for conversion in collaboration with the IT team;


• Analyze traffic and user behavior through Google Analytics 4 and ensure accurate tracking through GTM and UTM frameworks;


• Prepare regular reports on content performance, customer journeys, and acquisition activities, transforming data into actionable optimization recommendations.

WHAT COULD MAKE YOU THE RIGHT PERSON

• Experience creating conversion-oriented marketing content in both Italian and English;


• Fluency in English;


• Hands-on experience with generative AI tools for content creation, including both copy generation and image creation;


• Experience working with marketing automation platforms;


• Understanding of funnel marketing, lead nurturing, and lead scoring principles;


• Ability to interpret data and KPIs to drive decision-making and optimization;


• Practical experience managing digital advertising campaigns across major platforms;


• Strong autonomy, proactive mindset, and ability to thrive in dynamic and evolving environments.

Nice to Have

• Experience in the education sector or within a media agency;


• Knowledge of Dynamics 365 Customer Insights, Dynamics CRM, or Power Automate;


• Working knowledge of Google Analytics 4 and Google Tag Manager.

WHY JOIN US

What We Offer

• Salary range approximately between €33,000 and €42,000 gross annual salary;


• Performance incentives, corporate welfare benefits, and meal vouchers;


• 8 hours of paid volunteering leave per year;


• Active Employee Resource Groups (ERGs) supporting diversity and inclusion;

WHAT MAKES THIS OPPORTUNITY MORE THAN A JOB

Your Impact

Through content, automation, and communication strategies, you will help connect people with educational opportunities that can accelerate their professional growth.

Your work will have a direct impact on the School’s ability to reach new prospects, enhance the experience of people interested in our programs, and support the institution’s growth and internationalization objectives.

Our Commitment to Inclusion

We are committed to creating a welcoming and inclusive workplace where every individual feels valued regardless of gender, age, background, orientation, or ability. We believe diversity is a fundamental strength and a driver of growth.