Global Employer Brand Strategist

ABB; Monza; Hybrid; EUR 90,000 - 120,000; Full time

Job summary

ABB is seeking an Employer Brand professional to help bring ABB’s EVP to life across digital and social channels worldwide. Reporting to the Global Head of Talent Attraction, you will translate strategy into activation plans and drive compelling experiences for talent.

You will oversee global digital and social activation, including channel planning, paid and organic activation, employee advocacy and the editorial calendar.

Qualifications

• Experience in employer branding and recruitment marketing.
• Proven ability to activate digital and social campaigns at a global level.
• Strong analytics to measure campaign performance and inform decisions.

Responsibilities

• Partner with Global Head of Talent Attraction and Employer Brand to shape priorities.
• Oversee global digital and social activation across campaigns and initiatives.
• Translate EVP into channel-specific activation plans and coordinate with Career Site & Enablement.
• Own digital performance: KPIs for reach, engagement, traffic and audience growth.

Skills

Employer branding

Recruitment marketing

Digital marketing

Social media

Content activation

Analytics/data-driven

Stakeholder management

English communication

Job description

ABB is seeking an Employer Brand professional to help bring ABB’s EVP to life across digital and social channels worldwide. Reporting to the Global Head of Talent Attraction, you will translate strategy into activation plans and drive compelling experiences for talent.

You will oversee global digital and social activation, including channel planning, paid and organic activation, employee advocacy and the editorial calendar.