Global Employer Brand Manager of Digital Activation and Channels

ABB; Casalba; Hybrid; EUR 90,000 - 130,000; Full time

Job summary

ABB è alla ricerca di un Global Talent Attraction Lead in modalità ibrida per guidare l’Employer Brand a livello mondiale. L’incarico prevede collaborazione con team internazionali e stakeholder globali per tradurre EVP in esperienze digitali efficaci.

La posizione richiede competenze in content activation, social media e analytics, con focus su misurazione delle prestazioni e ottimizzazione continua. Ruolo globale, con opportunità di sviluppo professionale e visibilità internazionale.

Qualifications

• Esperienza in Employer Branding, recruitment marketing, digital marketing, social media o campo correlato.
• Esperienza nello sviluppo e attivazione di campagne digitali e social a livello globale o complesso.
• Competenza in attivazione dei contenuti, canali social, paid media, amplification organico e coinvolgimento del pubblico.
• Comprovata capacità di utilizzare dati e analisi per valutare campagne e guidare decisioni.
• Interesse per storytelling e capacità di passare da strategia all'esecuzione pratica.
• Abilità di collaborare con stakeholder e lavorare transversalmente con funzioni, mercati e agenzie.
• Capacità di comunicare in inglese in ambiente business globale.

Responsibilities

• Collaborare con il Global Head of Talent Attraction e Employer Brand Manager per definire priorità annuali del Brand.
• Gestire attivazioni digitali e social a livello globale per campagne di Employer Brand e iniziative chiave.
• Tradurre EVP in piani di attivazione specifici per canale e coordinare lo sviluppo del sito career ABB e attivazioni locali.
• Gestire le prestazioni digitali e i KPI, analizzare dati e consigliare su ottimizzazione.

Skills

Employer Branding

Recruitment Marketing

Digital Marketing

Social Media

Content Activation

Analytics & Data

Stakeholder Management

English Proficiency

Job description

Noi di ABB aiutiamo le industrie a operare in modo più snello e pulito, e ogni persona qui contribuisce a rendere possibile tutto questo. Avrai la possibilità di assumere un ruolo di leadership, sarai supportato nella tua crescita e sarai orgoglioso dell'impatto che creeremo insieme. Unisciti a noi per contribuire a far funzionare ciò che fa funzionare il mondo.

Questa Posizione Risponde a

Global Talent Attraction Lead

Your Role And Responsibilities

In this role, you will have the opportunity to help shape how ABB’s Employer Brand comes to life for talent around the world. Reporting to the Global Head of Talent Attraction, you will work closely with the Employer Brand team to translate ABB’s Employer Brand strategy and EVP into compelling digital and social experiences. You will bring deep knowledge of talent audiences, digital channels, content activation, paid media and performance to help shape our approach, then oversee the activation and measurement of that work globally.

The work model for the role is hybrid.

This role is part of ABB’s Global Talent Attraction function with global scope. Key stakeholders include Employer Branding, Talent Acquisition, Early Talent, Communications, agencies and local teams.

You Will Be Mainly Accountable For

• Partnering with the Global Head of Talent Attraction and Employer Brand Manager, EVP & Campaigns to help shape annual Employer Brand priorities, bringing audience, digital, social, market and performance knowledge into activation planning.
• Overseeing global digital and social activation across Employer Brand campaigns and priority talent initiatives, including channel planning, content distribution, paid and organic activation, employee advocacy and the global Employer Brand editorial calendar.
• Translating EVP and campaign concepts into channel-specific activation plans and partnering with the Career Site & Enablement lead to extend agreed priorities through the ABB career site, training, guidance and scalable local activation.
• Owning digital performance and insight, establishing and tracking core KPIs across reach, engagement, traffic, audience growth and campaign effectiveness, and using data to recommend where activity should be scaled, optimized, changed or stopped.

Our team dynamics

You will join a collaborative and globally connected Talent Attraction team where strategic thinking, curiosity and effective execution come together to improve how ABB attracts talent around the world.

Qualifications For The Role

• You have solid experience in Employer Branding, recruitment marketing, digital marketing, social media or a closely related field.
• You have demonstrated experience developing and activating digital and social campaigns within a global or complex organization.
• You are highly skilled in content activation, social channels, paid media, organic amplification and audience engagement.
• You have deep experience using data, analytics and performance insights to evaluate campaigns, guide decisions and improve future investment and activation.
• You are interested in great storytelling and bring curiosity, professional judgment and the ability to shift easily between strategic thinking and practical execution.
• You have effective collaboration and stakeholder management skills, with experience working across functions, markets, agencies and senior stakeholders.
• You are comfortable communicating in English in a global business environment.

What's in it for you?

You will have the opportunity to bring ABB’s Employer Brand and Run what runs the world to life globally, connecting compelling stories with the right audiences, channels and insights to improve how we attract talent.

More About Us

ABB’s Global Talent Attraction team brings together Employer Branding, Early Talent and Candidate Experience to strengthen how we attract and engage talent around the world. Through our Employer Brand and EVP, we connect people with the opportunities, people and work that make ABB a place where talent can contribute to running what runs the world.

Costruire un futuro più pulito e intelligente richiede ogni tipo di mente: i curiosi, i coraggiosi e i creativi. Per questo accogliamo persone da ogni percorso e con ogni esperienza.

Pronto a fare la differenza?