Consumer Insight Specialist

Campari Group; Sesto San Giovanni; On-site; EUR 35,000 - 45,000; Full time

Job summary

Campari Group in Milan is seeking a Consumer Insights Specialist to transform consumer and market understanding into actionable insights that drive brand growth. The role partners with Marketing, Trade Marketing, and Global teams to uncover growth opportunities and deliver evidence-based recommendations.

You will lead end-to-end research projects, integrate multiple data sources, and present insights to senior stakeholders in Italian and English.

Qualifications

• Three years of experience in Consumer Insights or related analytic roles.
• Experience in market research agencies or consumer-focused organizations.
• Strong knowledge of qualitative and quantitative research methodologies.
• Ability to manage research projects from briefing to final recommendations.
• Strong analytical skills linking multiple data sources to consumers and markets.
• Experience with syndicated market data sources and consumer intelligence tools.

Responsibilities

• Collaborate with Marketing and Global teams to translate business challenges into research objectives.
• Collect and challenge briefs, define suitable research approaches.
• Design and manage qualitative and quantitative research projects with external agencies.
• Lead end-to-end projects from design to insight generation and recommendations.
• Integrate market data, consumer insights, shopper insights, social listening and datasets.
• Synthesize information into clear insights and strategic recommendations for brand plans.
• Prepare and deliver presentations in Italian and English to senior stakeholders.
• Promote a consumer-centric culture by sharing insights and best practices.

Skills

Consumer Insights

Market Research

Stakeholder Management

Data Synthesis

Presentation Skills

Tools

Circana

Sinottica

Household Panel

Job description

Campari Group today is a major player in the global branded spirits industry, with a portfolio of over 50 premium and super premium brands, marketed and distributed in over 190 markets around the world, with leading positions in Europe and the Americas.

Headquartered in Milan, Italy, Campari Group owns 25 plants worldwide and has its own distribution network in 26 countries, and employs approximately 4,700 people.

Shares of the parent company Davide Campari - Milano N.V. are listed on the Italian Stock Exchange since 2001. Campari Group is today the sixth-largest player worldwide in the premium spirits industry.

Role Description

Within the Marketing team, the Consumer Insights Specialist transforms consumer, shopper, market and cultural understanding into actionable business insights that support brand growth and strategic decision-making.

This role acts as a strategic partner for Marketing, Trade Marketing, Global and Commercial teams, helping stakeholders better understand consumers, identify growth opportunities, and make evidence-based decisions. The successful candidate will lead research projects from brief definition to insight generation, integrating multiple data sources and translating complex findings into clear, compelling recommendations.

The role requires intellectual curiosity, a passion for both marketing and analytics, and the ability to connect consumer understanding with business challenges in a fast-paced environment.

Key Responsibilities And Activities

• Partner with Marketing, Commercial and Global teams to understand business challenges and translate them into actionable research objectives.
• Collect and challenge research briefs, defining the most appropriate research approach to address business questions.
• Design and manage ad hoc qualitative and quantitative research projects, working closely with external research agencies and internal stakeholders.
• Lead end-to-end research projects, from methodology design and questionnaire/discussion guide development to final insight generation and recommendation delivery.
• Integrate multiple sources of information, including market data, consumer research, shopper insights, social listening, trend platforms, and syndicated datasets (e.g., Circana, Sinottica, Household Panel and other market intelligence sources).
• Manage different research methodology and combining them to meet internal stakeholder’s brief (packaging and shelf test, concept and product test, adv post-test and effect on brand equity, segmentation, shopper behavior..)
• Identify emerging consumer, category and cultural trends to support innovation, communication, and portfolio strategies.
• Synthesize complex information into clear, impactful insights and strategic recommendations to support marketing and trade teams in the preparation of brand and channel plans.
• Prepare and deliver engaging presentations to diverse audiences, including senior stakeholders, in both Italian and English.
• Contribute to the development of a consumer-centric culture across the organization by proactively sharing insights and best practices.

Key Relationships

Internal: Local Marketing and Brand teams, Trade Marketing, Commercial teams, Global Marketing Teams

External: External agencies

Experience & Education

• 3 years of experience in Consumer Insights, Market Research or related analytical roles.
• Previous experience in a market research agency, FMCG company, consultancy, or other consumer-focused organizations.
• Strong knowledge of qualitative and quantitative research methodologies.
• Proven ability to independently manage research projects from briefing to final recommendations.
• Strong analytical skills and ability to connect different data sources to build a holistic understanding of consumers and markets.
• Experience working with syndicated market data sources and consumer intelligence tools.
• Passion for marketing, consumer behavior and brand building.
• Curiosity for innovation, emerging consumer trends and new research approaches (AI).
• Excellent storytelling, communication and presentation skills.
• Strong stakeholder management and collaboration capabilities.
• Ability to work autonomously while navigating complex business environments.
• Fluent in Italian and English, with confidence presenting insights to international audiences.
• Proactive mindset, intellectual curiosity and a desire to continuously learn and challenge assumptions.

Role Compensation

• The indicative annual gross salary (base salary) for this position ranges from 35,000 – 45,000 EUR gross per annum - depending on the candidate’s experience, skills and overall profile. The position also includes a a benefits package in line with applicable company policies.

Success in this role

A successful Consumer & Market Insights Specialist combines analytical rigor with business acumen, is equally comfortable working with numbers and people, and can transform data into insights that inspire action and drive growth. They are naturally curious, commercially minded, and passionate about understanding consumers and the role brands play in their lives.

Our commitment to Diversity & Inclusion

At Campari Group we believe in building more value together, thus we see diversity in all forms as a source of enrichment. Our employment policies and practices ensure that we are committed to providing equal employment opportunities in all aspects of employment without regard to any individual’s race, religion, creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, sexual orientation, gender identity or characteristics or expression, political affiliation or activity, age, veteran status, citizenship, or any other characteristic protected by law.

Campari Group believes that fair compensation and equal opportunities are crucial for employees’ well‑being, empowerment, and engagement. Our efforts to ensure fair pay have earned us the Fair Pay Certification by Fair Pay Workplace, an independent organization dedicated to dismantling pay disparities based on gender, race and their intersection.

Note to applicants

Your application will be assessed based on your abilities, expertise, general knowledge and experience, not because of any confidential, proprietary or trade secret information you may possess. You must not disclose to Campari Group any such information. In the event that you are asked a question that cannot be answered without disclosure of any confidential, proprietary or trade secret information (including from a current or prior employer or their vendors or customers), you must decline to answer the question.