Freelance Performance Marketer

ZNEXT; Italia; Remote; EUR 7,800 - 9,000; Full time

Benefits offered by this job

Freelance contract

Competitive pay

Job summary

ZNEXT seeks a remote, freelance Performance Marketer to own paid acquisition during go-to-market. You will run Meta Ads and Google Ads campaigns, design initial tests on audience and messaging, and optimize campaigns against core KPIs.

You’ll work directly with the founding team to iterate quickly and prove where every euro should go. The role requires hands-on startup experience, a track record with paid acquisition, and a data-driven mindset to scale growth responsibly.

Qualifications

• Hands-on experience in early-stage startups.
• Proven track record managing Meta Ads and Google Ads campaigns independently.
• Background in performance marketing, paid acquisition or growth.
• Fluency in CAC, CPL, CPA, conversion rate and ROAS.
• Working knowledge of GA4, Google Tag Manager and Meta Pixel.
• Experimental, data-driven mindset: you test, measure, double down on what works and cut what doesn’t.
• Autonomy in a context where processes and strategy are built as the project grows.

Responsibilities

• Set up and manage paid acquisition campaigns, primarily on Meta Ads and Google Ads
• Design and run the first tests on audiences, targeting, messaging and creatives
• Monitor and optimize campaigns against core performance KPIs
• Make sure conversion tracking is set up correctly and help the team read performance data
• Turn results into new tests and optimization opportunities
• Share results, learnings and next steps with the founding team on a regular basis

Skills

Meta Ads

Google Ads

Performance marketing

CAC / CPL / CPA / ROAS

Analytics tools

Tools

GA4

Google Tag Manager

Meta Pixel

Job description

Preventive Health & Longevity | Remote | Freelance, 12 months

What we’re building

Most people only think about their health when something goes wrong. We’re building the alternative: a preventive health and longevity platform that helps people understand and optimize their health before problems emerge, through data-driven protocols and continuous monitoring.

We’re a new stealth startup born within ZNEXT’s Venture Builder, and we’re entering our go-to-market phase. We have the founding team, the vision and the capital. Now we need the person who finds out, test after test, how to bring what we’re building to the right people at the right cost.

The role

As our Performance Marketer, you’ll own paid acquisition throughout the go-to-market phase, working side by side with the founding team. Your job is to find out quickly what works, what doesn’t, and where every euro of budget should go.

Key responsibilities:

• Set up and manage paid acquisition campaigns, primarily on Meta Ads and Google Ads
• Design and run the first tests on audiences, targeting, messaging and creatives
• Monitor and optimize campaigns against core performance KPIs
• Make sure conversion tracking is set up correctly and help the team read performance data
• Turn results into new tests and optimization opportunities
• Share results, learnings and next steps with the founding team on a regular basis

Who we're looking for

Must have:

• Hands-on experience in early-stage startups
• A proven track record managing Meta Ads and Google Ads campaigns independently
• A background in performance marketing, paid acquisition or growth
• Fluency in CAC, CPL, CPA, conversion rate and ROAS
• Working knowledge of GA4, Google Tag Manager and Meta Pixel
• An experimental, data-driven mindset: you test, measure, double down on what works and cut what doesn’t
• Autonomy and comfort in a context where processes and strategy are built as the project grows

Nice to have:

• Familiarity with Meta and Google advertising policies for health-related products

What we offer

• A 12-month freelance collaboration (self-employed), with the opportunity to extend it as the project grows
• Compensation between €7,800 and €9,000 for the period, depending on the total commitment
• A central role in shaping how the company reaches its first users
• Direct collaboration with the founding team

About ZNEXT

ZNEXT is an industrial platform that builds and scales technology companies in learning, work, and wellbeing. Founded in 2025 by Zanichelli Holding, it combines venture building and a structured M&A program as tools of a single industrial vision: investing in new ventures and strengthening high-potential companies, with a long-term perspective. ZNEXT operates as an independent company, carrying forward the values of a group that has been building knowledge for 167 years. More at www.znext.io