Football Brand Communications Lead

Adidas; Turbigo; Vor Ort; EUR 45.000 - 60.000; Vollzeit

Benefits dieser Stelle

Annual bonus

Meal vouchers

Employee discounts online and instore

Employee Assistance Plan (EAP)

Welfare and Corporate benefits program

Learning and Development Opportunities

Exposure to international brand

Zusammenfassung

Adidas Football is seeking a senior brand communications professional to manage country activation plans across classrooms, media, PR, digital and events, coordinating with FIGC, AS Roma and other partners. You will ensure coherent consumer journeys and drive brand momentum through integrated campaigns across channels.

The role focuses on localization opportunities, KPI-driven results, and collaboration with internal BU teams to deliver compelling storytelling for football products and moments.

Qualifikationen

• 4 - 7 years of marketing / communication working experience
• Fluent English (written and spoken)
• Fluent in local language (if applicable) preferred.
• Strong presentation skills

Aufgaben

• Develop and steer country activation plans across all comms channels.
• Coordinate activation plans with adidas partners and BU teams.
• Ensure consumer touch points are aligned for a seamless journey.
• Define media mix with agency to meet campaign objectives.
• Lead publishing strategy and storytelling for Football category across media and partners.
• Manage and optimize brand communications to ensure coherence and impact.

Kenntnisse

Brand marketing

Project management

MS Office

Events management

Brand storytelling

Digital marketing

KPI analytics

Digital metrics

Collaboration

Sports industry knowledge

Passion for sport

Social media

Jobbeschreibung

Adidas Football is seeking a senior brand communications professional to manage country activation plans across classrooms, media, PR, digital and events, coordinating with FIGC, AS Roma and other partners. You will ensure coherent consumer journeys and drive brand momentum through integrated campaigns across channels.

The role focuses on localization opportunities, KPI-driven results, and collaboration with internal BU teams to deliver compelling storytelling for football products and moments.