Field Marketing Lead

Salesforce.com, inc.; Milano; In loco; EUR 67.200 - 92.400; Tempo pieno

Descrizione del lavoro

Salesforce.com, inc. in Milan, Italy, seeks a seasoned regional marketer to own MuleSoft South strategy, drive pipeline, and shape go-to-market in a multilingual territory. You’ll partner with Sales and Marketing leadership to craft campaigns and events that resonate across Italy, Iberia, and the Middle East.

This role reports to the regional leadership and emphasizes data-driven decision making. You’ll lead localization for Italy and neighboring markets, collaborate with EMEA South Core

Competenze

• 5+ years of marketing experience in B2B technology or field marketing.
• Ability to lead cross-functional campaigns and pipeline generation.
• Clear communication with senior leadership and stakeholders.

Mansioni

• Lead end-to-end regional marketing strategy for MuleSoft South and own pipeline contribution.
• Co-own regional pipeline strategy with Sales Development and Sales leadership.
• Drive localization for Italy, Spain and Portugal with multilingual content creation.
• Build CIO and developer mindshare through regional activities and cross-regional campaigns.

Conoscenze

Marketing

B2B marketing

Field marketing

Formazione

Degree or equivalent experience

Strumenti

Salesforce CRM

Slack

Tableau

Google Workspace

Gemini

Descrizione del lavoro

The MuleSoft International Marketing team at Salesforce drives regional demand generation and field marketing across EMEA and beyond, and this role sits at the heart of our South region — covering Italy, Iberia, and the Middle East and EGM markets. Based in Milan, Italy, you'll partner closely with Sales and Marketing leadership to build pipeline, shape the regional go-to-market strategy, and bring MuleSoft's story to life across a diverse and dynamic territory.

What You’ll Actually Be Doing

• Lead the end-to-end regional marketing strategy for MuleSoft South, owning pipeline contribution across inbound demand generation, integrated campaigns, and field events — from in-person and virtual events to ABM and third-party programs
• Co‑own the regional pipeline strategy with Sales Development and Sales leadership, representing Marketing in the South leadership team and making data‑driven decisions to optimize campaign performance and ROI
• Drive localization efforts for Italy, Spain, and Portugal, developing content in Italian, Spanish, and Portuguese, and partnering with Salesforce EMEA South Core Marketing on joint go‑to‑market campaigns
• Build CIO and developer mindshare across South through targeted regional activities, customer story programs, and cross‑regional marketing initiatives in collaboration with Customer Success and Customer Marketing

You’re Our Person If…

• You have 5+ years of marketing experience, ideally in B2B technology or a field‑facing marketing role, with a track record of running integrated campaigns that generate pipeline
• You communicate clearly and confidently across levels — from tactical execution with cross‑functional teams to strategic alignment with senior leadership
• You are proficient in Salesforce CRM, Slack, Tableau, Google Workspace, and Gemini, and use data to guide your marketing decisions
• Degree or equivalent relevant experience required. Experience will be evaluated based on the core competencies for the role (e.g. extracurricular leadership roles, military experience, volunteer roles, work experience, etc.)

Even Better If…

• You have experience managing external vendors and marketing agencies across multiple markets
• You have successfully delivered marketing programs across multiple languages or multilingual markets in EMEA

The typical base salary range for this position is 67,200 to 92,400 annually. Collective Bargaining Agreement: CCNL Commercio- Quadri.

Equal Opportunity Statement.

Salesforce is an equal opportunity employer and maintains a policy of non‑discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that's inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal . Any employee or potential employee will be assessed on the basis of merit, competence and qualifications - without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.