Field Marketing Lead

Salesforce; Milano; In loco; EUR 67.200 - 92.400; Tempo pieno

Descrizione del lavoro

Salesforce is seeking a seasoned regional marketing leader for MuleSoft South, covering Italy, Iberia, and the Middle East and EGM markets. The role focuses on owning pipeline across inbound demand, integrated campaigns, and events, while aligning with Sales leadership to optimize ROI and regional go‑to‑market strategies.

You will develop content localization in Italian, Spanish, and Portuguese, partner with EMEA South Core Marketing, and drive CIO and developer mindshare through targeted

Competenze

• 5+ years of marketing experience in B2B technology or field-facing roles.
• Clear and confident communication across levels, from tactical to executive.
• Proficiency with Salesforce CRM, Slack, Tableau, Google Workspace, and Gemini.
• Degree or equivalent relevant experience; demonstrated core competencies may substitute.

Mansioni

• Lead the end-to-end regional marketing strategy, owning pipeline contribution across inbound demand generation, campaigns, and events.
• Co-own regional pipeline strategy with Sales Development and Sales leadership; drive data-driven decisions to optimize ROI.
• Drive localization for Italy, Spain, and Portugal; develop content in multiple languages and coordinate with EMEA South Core Marketing.
• Build CIO and developer mindshare through regional activities, customer stories, and cross-regional initiatives.

Conoscenze

Marketing strategy

Campaign management

Stakeholder communication

Data-driven decisions

B2B marketing

Multilingual markets

Formazione

Degree or equivalent

Strumenti

Salesforce CRM

Slack

Tableau

Google Workspace

Gemini

Descrizione del lavoro

About Salesforce

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

The MuleSoft International Marketing team at Salesforce drives regional demand generation and field marketing across EMEA and beyond, and this role sits at the heart of our South region — covering Italy, Iberia, and the Middle East and EGM markets. Based in Milan, Italy, you'll partner closely with Sales and Marketing leadership to build pipeline, shape the regional go‑to‑market strategy, and bring MuleSoft's story to life across a diverse and dynamic territory.

Responsibilities

• Lead the end‑to‑end regional marketing strategy for MuleSoft South, owning pipeline contribution across inbound demand generation, integrated campaigns, and field events — from in‑person and virtual events to ABM and third‑party programs
• Co‑own the regional pipeline strategy with Sales Development and Sales leadership, representing Marketing in the South leadership team and making data‑driven decisions to optimize campaign performance and ROI
• Drive localization efforts for Italy, Spain, and Portugal, developing content in Italian, Spanish, and Portuguese, and partnering with Salesforce EMEA South Core Marketing on joint go‑to‑market campaigns
• Build CIO and developer mindshare across South through targeted regional activities, customer story programs, and cross‑regional marketing initiatives in collaboration with Customer Success and Customer Marketing

Qualifications

• 5+ years of marketing experience, ideally in B2B technology or a field‑facing marketing role, with a track record of running integrated campaigns that generate pipeline
• Clear and confident communication across levels — from tactical execution with cross‑functional teams to strategic alignment with senior leadership
• Proficiency in Salesforce CRM, Slack, Tableau, Google Workspace, and Gemini, and use of data to guide marketing decisions
• Degree or equivalent relevant experience required. Experience will be evaluated based on core competencies for the role (e.g. extracurricular leadership roles, military experience, volunteer roles, work experience, etc.)

Preferred Experience

• Experience managing external vendors and marketing agencies across multiple markets
• Successfully delivered marketing programs across multiple languages or multilingual markets in EMEA

The typical base salary range for this position is €67,200 to €92,400 annually. Collective Bargaining Agreement: CCNL Commercio- Quadri.

Salesforce is an equal opportunity employer and maintains a policy of non‑discrimination with all employees and applicants for employment. Hiring decisions are based on merit, competence, and qualifications without regard to race, religion, color, national origin, sex, sexual orientation, gender identity, or other protected classifications.