Field Marketing Lead

Salesforce, Inc.; Milano; In loco; EUR 67.200 - 92.400; Tempo pieno

Descrizione del lavoro

Salesforce is seeking a seasoned Field Marketing Lead to drive regional demand in the South region, focusing on Italy, Iberia and beyond. Based in Milan, you’ll partner with Sales and Marketing leadership to shape campaigns, events, and ABM programs that generate pipeline and ROI.

You’ll lead localization for Italy and collaborate across languages, leveraging Salesforce tools and data to optimize performance. A 5+ year track record in B2B marketing and cross-functional leadership is expected.

Competenze

• 5+ years of marketing experience in B2B technology or field-facing roles.
• Proven ability to run integrated campaigns that generate pipeline.
• Strong data-driven decision making and ROI focus.

Mansioni

• Lead the end-to-end regional marketing strategy for MuleSoft South, owning pipeline contribution across inbound demand generation, integrated campaigns, and field events.
• Co-own the regional pipeline strategy with Sales Development and Sales leadership, driving ROI.
• Drive localization for Italy, Spain, and Portugal, creating content in Italian, Spanish, and Portuguese.
• Build CIO and developer mindshare through regional activities and customer story programs.
• Collaborate with Customer Success and Customer Marketing on cross-regional initiatives.

Conoscenze

Campaign management

Integrated campaigns

Data-driven decisions

B2B marketing

Multilingual marketing

Formazione

Degree or equivalent

Strumenti

Salesforce CRM

Slack

Tableau

Google Workspace

Gemini

Descrizione del lavoro

## Field Marketing LeadApplyremote type: Office - Flexiblelocations: Italy - Milantime type: Full timeposted on: Posted Todayjob requisition id: JR344273*To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.*Job CategoryMarketing & CommunicationsJob Details****About Salesforce****Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce.The MuleSoft International Marketing team at Salesforce drives regional demand generation and field marketing across EMEA and beyond, and this role sits at the heart of our South region — covering Italy, Iberia, and the Middle East and EGM markets. Based in Milan, Italy, you'll partner closely with Sales and Marketing leadership to build pipeline, shape the regional go-to-market strategy, and bring MuleSoft's story to life across a diverse and dynamic territory. What You'll Actually Be Doing* Lead the end-to-end regional marketing strategy for MuleSoft South, owning pipeline contribution across inbound demand generation, integrated campaigns, and field events — from in-person and virtual events to ABM and third-party programs* Co-own the regional pipeline strategy with Sales Development and Sales leadership, representing Marketing in the South leadership team and making data-driven decisions to optimize campaign performance and ROI* Drive localization efforts for Italy, Spain, and Portugal, developing content in Italian, Spanish, and Portuguese, and partnering with Salesforce EMEA South Core Marketing on joint go-to-market campaigns* Build CIO and developer mindshare across South through targeted regional activities, customer story programs, and cross-regional marketing initiatives in collaboration with Customer Success and Customer MarketingYou're Our Person If...* You have 5+ years of marketing experience, ideally in B2B technology or a field-facing marketing role, with a track record of running integrated campaigns that generate pipeline* You communicate clearly and confidently across levels — from tactical execution with cross-functional teams to strategic alignment with senior leadership* You are proficient in Salesforce CRM, Slack, Tableau, Google Workspace, and Gemini, and use data to guide your marketing decisions* Degree or equivalent relevant experience required. Experience will be evaluated based on the core competencies for the role (e.g. extracurricular leadership roles, military experience, volunteer roles, work experience, etc.)Even Better If...* You have experience managing external vendors and marketing agencies across multiple markets* You have successfully delivered marketing programs across multiple languages or multilingual markets in EMEAThe typical base salary range for this position is 67,200 to 92,400 annually. Collective Bargaining Agreement: CCNL Commercio- QuadriUnleash Your PotentialWhen you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and *be your best*, and our AI agents accelerate your impact so you can *do your best*. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future — but to redefine what’s possible — for yourself, for AI, and the world.AccommodationsIf you need a reasonable accommodation during the application or the recruiting process, please submit a request via this Accommodations Request Form.Please note that Salesforce uses artificial intelligence (AI) tools to help our recruiters assess and evaluate candidates’ resumes and qualifications throughout the recruiting process. Humans will always make any candidate selection and hiring decisions. Please see our Candidate Privacy Statement for more information about how we use your personal data and your rights, including with regard to use of AI tools and opt out options.Posting StatementSalesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.