European Marketing Manager Breast

Becton Dickinson; Milano; On-site; EUR 55,000 - 88,000; Full time

Job summary

Becton Dickinson in Milano, ITA seeks a senior marketing leader to drive European Breast Surgery strategy for both aesthetic and reconstruction portfolios, with a GalaFLEX focus. You will shape go-to-market plans, launch initiatives, digital campaigns, and market development across Europe.

The role requires 5–7 years in med tech marketing, strong analytical skills, and fluency in English; MBA or medical degree preferred.

Qualifications

• Minimum of 5-7 years of business/marketing experience in the med tech industry, ideally within Aesthetic or Breast surgery market.
• Minimum of 3 years in product and/or marketing management.
• Bachelor’s degree, MBA, medical or scientific graduate degree preferred
• Experience in delivering product launches & conversion strategies is preferred
• Demonstrated success in translating business needs into product and product portfolio strategies
• Strong & effective communication and analytical skills, with strong technical marketing acumen
• Experience of working in a large matrix organization
• Fluent in English. Additional languages are considered as an advantage CRM Skills (Sales Force)

Responsibilities

• Develop and lead all aspects of marketing plans in Europe to ensure the achievement of financial/budget expectations and go-to-market strategies, including market sensing, market development and marketing mix.
• Lead the successful development and flawless implementation of new product launches and related commercialization plans, strategies and activities.
• Direction provided has a direct impact on the achievement of the region's revenue results.
• Develop deep insights through research and analytics to inform marketing and product development decision-making, plans, activities and the organization.
• Lead the Breast Surgery business strategy and marketing execution across Europe.
• Ensure alignment across countries, business leaders, and commercial teams while fostering market development opportunities with the Breast market (aesthetic and reconstruction).
• Drive successful commercialization and launch of new products.
• Generate customer, market, and competitive insights to inform strategic decisions.
• Develop and execute European Breast brand, communication, and promotional strategies.
• Partner with Sales, Upstream Marketing, Business Development, Professional Education, and Omnichannel teams to accelerate growth.
• Develop a digital marketing plan together with the Omnichannel team to optimize BD digital presence in the Breast Surgery space.
• Optimize portfolio lifecycle management, including product development activities.
• Direct, in collaboration with the Professional Education team, European professional education initiatives, including congresses, workshops, and training programs.
• Represent Europe on the Global Breast Platform Team and contribute to innovation initiatives.
• Lead CRM data governance and support data-driven decision‑making.
• Own revenue, budget, and gross profit performance for the portfolio.

Skills

Marketing strategy

Brand management

Product launches

CRM (Sales Force)

Analytical skills

English fluency

Education

Bachelor’s degree

MBA

Medical or scientific graduate degree

Tools

Sales Force

Job description

We are the people who give possibilities purpose BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

Job Description The position is responsible for leading the European Breast Surgery marketing strategy and business performance, driving growth across both the Aesthetic and Reconstruction portfolios, with a particular focus on the GalaFLEX franchise. The role owns the development and execution of marketing plans, commercialization strategies, product launches, market development initiatives, and omnichannel engagement programs to achieve revenue, profitability, and market share objectives.

Responsibilities

• Develop and lead all aspects of marketing plans in Europe to ensure the achievement of financial/budget expectations and go-to-market strategies, including market sensing, market development and marketing mix.
• Lead the successful development and flawless implementation of new product launches and related commercialization plans, strategies and activities.
• Direction provided has a direct impact on the achievement of the region's revenue results.
• Develop deep insights through research and analytics to inform marketing and product development decision-making, plans, activities and the organization.
• Lead the Breast Surgery business strategy and marketing execution across Europe.
• Ensure alignment across countries, business leaders, and commercial teams while fostering market development opportunities with the Breast market (aesthetic and reconstruction).
• Drive successful commercialization and launch of new products.
• Generate customer, market, and competitive insights to inform strategic decisions.
• Develop and execute European Breast brand, communication, and promotional strategies.
• Partner with Sales, Upstream Marketing, Business Development, Professional Education, and Omnichannel teams to accelerate growth.
• Develop a digital marketing plan together with the Omnichannel team to optimize BD digital presence in the Breast Surgery space.
• Optimize portfolio lifecycle management, including product development activities.
• Direct, in collaboration with the Professional Education team, European professional education initiatives, including congresses, workshops, and training programs.
• Represent Europe on the Global Breast Platform Team and contribute to innovation initiatives.
• Lead CRM data governance and support data-driven decision‑making.
• Own revenue, budget, and gross profit performance for the portfolio.

Qualifications / Experience

• Minimum of 5-7 years of business/marketing experience in the med tech industry, ideally within Aesthetic or Breast surgery market
• Minimum of 3 years in product and/or marketing management.
• Bachelor’s degree, MBA, medical or scientific graduate degree preferred
• Experience in delivering product launches & conversion strategies is preferred
• Demonstrated success in translating business needs into product and product portfolio strategies
• Strong & effective communication and analytical skills, with strong technical marketing acumen
• Experience of working in a large matrix organization
• Demonstrated ability to work well with teams
• Ability to influence without authority, using relationships and networks within the BD matrix to influence strategies within the region and at a global level
• Customer centric & highly analytical and able to clearly identify customer needs and requirements
• Fluent in English. Additional languages are considered as an advantage CRM Skills (Sales Force)

The salary range for this role is: 90k to 100k CCNL Chimico Farmaceutico

Why Join Us?

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you’ll discover a culture in which you can learn, grow and thrive. We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face‑to‑face collaboration supports your learning, your progress, and your success. To learn more about BD visit https://bd.com/careers.

Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.

Required Skills Optional Skills . Primary Work Location ITA Milano - Via Enrico Cialdini Additional Locations DEU Bruchsal, DEU Heidelberg - Tullastrasse, DEU Karlsruhe, DEU Kelberg - Rowastrasse, ESP Barcelona

Work Shift

At BD, we reward, support and develop our associates through our comprehensive Total Rewards program. We are committed to attracting and retaining high quality talent by providing reward and recognition opportunities that promote a performance‑based culture, as well as a competitive package of compensation and benefits programs. You can learn more on our career site under "Our Commitment to You." Our salary or hourly rate ranges reward associates fairly and competitively. We regularly review these ranges and factors, such as location, contribute to the range displayed. Our pay is based on the role and the necessary skills and education to perform it successfully. The salary or hourly rate offered is determined by the role's specific requirements, including any applicable step rate pay system at the work location. Salary or hourly pay ranges are influenced by labor laws and Collective Bargaining Agreement (CBA) requirements applicable to the work location which may also affect the workplace arrangement of the role.

Salary Range Information €55,000.00 - €88,000.00 EUR Annual BD is a leading global medical technology company that creates medical technology, devices and laboratory equipment for a variety of needs across the healthcare continuum. At BD, we are looking for candidates who possess passion, innovative solutions and a commitment to our one mission of improving access to groundbreaking medical and biotechnology services for people near and far, delivering state‑of‑the‑ art technology and cutting‑edge research in the battle to fight and cure infectious diseases. With a global reach that extends across 50 countries worldwide, our network of professionals collaborates on effective measures to deliver enhanced patient quality such as lower health care delivery costs, improved health care and safety, and expanded health care for all. Join our company and see how you can become a part of one global mission to make a difference in human health.