European Luxury Events Lead

Sabceducation; Milano; In loco; EUR 70.000 - 120.000; Tempo pieno

Vantaggi offerti da questo lavoro

Annual bonus

Smart working arrangements

Meal vouchers

Private health insurance

Descrizione del lavoro

Maison Valentino is seeking an Europe Events Manager to drive and execute the events strategy across Europe, aligning with Global Marketing and Brand DNA, and delivering elevated, client-centric experiences across VIC events, product launches and partnerships.

The role collaborates with Client Engagement, Retail, PR and local Marketing teams to ensure seamless execution, budget discipline, and KPI-driven performance across regions in a luxury, client-focused environment.

Mansioni

• Define and implement the European Events strategy in line with Global guidelines and Valentino brand positioning
• Ensure all activations fully reflect Valentino’s codes, aesthetics and storytelling
• Guarantee consistency and excellence across all European markets
• Prepare structured presentations for HQ summarizing activities for approval
• Coordinate the execution of events, including VIC events, clienteling activations, product launches, in-store experiences, and partnership animations in close alignment with the Global Marketing team
• Ensure a best-in-class luxury execution, with strong attention to detail, personalization and exclusivity
• Oversee and coordinate the European events calendar, ensuring prioritization and coherence
• Coordinate and directly manage the full execution of events, including VIC events, clienteling activations, product launches, in-store experiences and partnership activations, ensuring seamless end-to-end delivery
• Lead the operational planning of events, including timelines, production plans and detailed run of show for each activation
• Identify, select and manage all external suppliers (catering, agencies, production suppliers, entertainment, logistics partners), ensuring alignment with Valentino standards and budget guidelines
• Source and continuously evaluate new suppliers to enhance quality, creativity and efficiency
• Coordinate closely with store teams, Visual Merchandising and Store Operations to ensure proper in-store execution, setup and compliance with brand guidelines
• Supervise on-site execution when required, ensuring flawless delivery, attention to detail and problem-solving in real time
• Partner closely with the Client Engagement (CRM) teamto define targeted event strategies based on client segmentation and insights
• Design events to support client acquisition, retention and loyalty, with a specific focus on VIC clients
• Ensure full integration between events, clienteling activities and CRM journeys (invitation strategy, follow-up, performance tracking)
• Act as a key point of coordination between Global Marketing and regional/local teams
• Collaborate with Retail/Wholesale, PR, Beauty, Client Engagement and local Marketing teams to ensure seamless execution
• Manage external agencies and suppliers, ensuring adherence to Valentino standards
• In collaboration with HQ event production team, drive efficiency by continually identifying and evaluating new vendors and suppliers to enhance event delivery
• Plan, manage, and review event budget across stores, monitoring activities, timelines and execution costs
• Define and monitor KPIs (client engagement, traffic, conversion, ROI)
• Produce comprehensive qualitative and quantitative reports on events executed within the relevant regions and monitor return on investment
• Provide structured reporting and actionable insights to optimize future activations
• Drive continuous innovation in event formats, enhancing the Valentino client journey and emotional connection with the brand
• Identify opportunities to elevate experiential marketing in line with luxury industry evolution
• Ensure all activations reinforce Valentino’s values of creativity, craftsmanship and exclusivity
• What we offer:
• Category: Employee
• Annual bonus opportunity in accordance with the Company's internal agreement
• Benefits: in addition to those provided under the applicable National Collective Labor Agreement and by law, employees are eligible for further benefits and initiatives in accordance with Company policies, including smart working arrangements, meal vouchers, and private health insurance.

Descrizione del lavoro

Maison Valentino is seeking an Europe Events Manager to drive and execute the events strategy across Europe, aligning with Global Marketing and Brand DNA, and delivering elevated, client-centric experiences across VIC events, product launches and partnerships.

The role collaborates with Client Engagement, Retail, PR and local Marketing teams to ensure seamless execution, budget discipline, and KPI-driven performance across regions in a luxury, client-focused environment.