European Email Retention Manager | Klaviyo Expert

Natulim; Italia; On-site; EUR 50,000 - 75,000; Full time

Benefits offered by this job

Health insurance

Meal vouchers

Transportation

Childcare benefits

Product discount

Training opportunities

Job summary

Natulim is seeking a seasoned Email Marketing professional to drive customer retention, LTV, and repeat purchases across its European markets. You will design, implement, and optimize automated email flows and lifecycle campaigns within the Klaviyo platform, collaborating with e-commerce, CX, and product teams to deliver a cohesive omnichannel experience.

The ideal candidate has 3+ years in email marketing for DTC, a data-driven mindset, and strong copywriting skills to boost open rates and

Qualifications

• 3+ years of experience in Email Marketing, focused on e-commerce/DTC.
• Hands-on experience with Klaviyo or similar platforms.
• Strong data-driven and revenue-focused mindset.
• Highly hands-on, proactive, and solution-oriented.
• Solid knowledge of DTC funnels, lifecycle marketing, and customer retention.

Responsibilities

• Design, execute, and optimize email retention strategies.
• Manage the campaign calendar.
• Build and improve automated flows: welcome, post-purchase, repeat purchase, winback, churn prevention, cross-sell, and upsell.
• Segment audiences based on purchase behavior, engagement, lifecycle, and RFM.
• Analyze key metrics: Open Rate, CTR, Conversion Rate, Revenue per Email, LTV, and Retention Rate.
• Run A/B tests on copy, subject lines, creatives, timing, and segmentation.
• Work closely with e-commerce, paid media, CX, and product teams to ensure a consistent omnichannel customer experience.
• Maintain list health, including deliverability, spam, opt-ins, and sunsetting.
• Identify continuous improvement opportunities based on data and DTC benchmarks.

Skills

Email marketing

Klaviyo

Data-driven

Copywriting

A/B testing

Lifecycle marketing

Segmentation

Tools

Klaviyo

Job description

Natulim is seeking a seasoned Email Marketing professional to drive customer retention, LTV, and repeat purchases across its European markets. You will design, implement, and optimize automated email flows and lifecycle campaigns within the Klaviyo platform, collaborating with e-commerce, CX, and product teams to deliver a cohesive omnichannel experience.

The ideal candidate has 3+ years in email marketing for DTC, a data-driven mindset, and strong copywriting skills to boost open rates and