International Retention Manager (DTC)

Natulim; Italia; On-site; EUR 50,000 - 75,000; Full time

Benefits offered by this job

Health insurance

Meal vouchers

Transportation

Childcare benefits

Product discount

Training opportunities

Job summary

Natulim is seeking a seasoned Email Marketing professional to drive customer retention, LTV, and repeat purchases across its European markets. You will design, implement, and optimize automated email flows and lifecycle campaigns within the Klaviyo platform, collaborating with e-commerce, CX, and product teams to deliver a cohesive omnichannel experience.

The ideal candidate has 3+ years in email marketing for DTC, a data-driven mindset, and strong copywriting skills to boost open rates and

Qualifications

• 3+ years of experience in Email Marketing, focused on e-commerce/DTC.
• Hands-on experience with Klaviyo or similar platforms.
• Strong data-driven and revenue-focused mindset.
• Highly hands-on, proactive, and solution-oriented.
• Solid knowledge of DTC funnels, lifecycle marketing, and customer retention.

Responsibilities

• Design, execute, and optimize email retention strategies.
• Manage the campaign calendar.
• Build and improve automated flows: welcome, post-purchase, repeat purchase, winback, churn prevention, cross-sell, and upsell.
• Segment audiences based on purchase behavior, engagement, lifecycle, and RFM.
• Analyze key metrics: Open Rate, CTR, Conversion Rate, Revenue per Email, LTV, and Retention Rate.
• Run A/B tests on copy, subject lines, creatives, timing, and segmentation.
• Work closely with e-commerce, paid media, CX, and product teams to ensure a consistent omnichannel customer experience.
• Maintain list health, including deliverability, spam, opt-ins, and sunsetting.
• Identify continuous improvement opportunities based on data and DTC benchmarks.

Skills

Email marketing

Klaviyo

Data-driven

Copywriting

A/B testing

Lifecycle marketing

Segmentation

Tools

Klaviyo

Job description

At Natulim, we improve classic cleaning products. We create waste-free products that are practical to use and made with ingredients that are good for both your skin and the planet.

Our flagship product is a laundry detergent in the form of biodegradable strips that dissolve in the washing machine.

We are looking for a passionate and responsible professional with an entrepreneurial spirit, a strong ability to learn quickly, and a willingness to develop new skills.

You will be responsible for maximizing customer retention, LTV, and repeat purchases across Natulim’s European international markets through advanced Email Marketing strategies, using data, automation, and continuous testing to directly drive revenue.

Responsibilities

• Design, execute, and optimize email retention strategies.
• Manage the campaign calendar.
• Build and improve automated flows: welcome, post-purchase, repeat purchase, winback, churn prevention, cross-sell, and upsell.
• Segment audiences based on purchase behavior, engagement, lifecycle, and RFM.
• Analyze key metrics: Open Rate, CTR, Conversion Rate, Revenue per Email, LTV, and Retention Rate.
• Run A/B tests on copy, subject lines, creatives, timing, and segmentation.
• Work closely with e-commerce, paid media, CX, and product teams to ensure a consistent omnichannel customer experience.
• Maintain list health, including deliverability, spam, opt-ins, and sunsetting.
• Identify continuous improvement opportunities based on data and DTC benchmarks.

Requirements

• 3+ years of experience in Email Marketing, focused on e-commerce / DTC.
• Hands-on experience with platforms such as Klaviyo.
• Strong data-driven and revenue-focused mindset.
• Highly hands-on, proactive, and solution-oriented.
• Solid knowledge of DTC funnels, lifecycle marketing, and customer retention.
• Ability to work across multiple brands or accounts, ideally within an agency or brand group.
• Intermediate/advanced copywriting skills focused on conversion.
• Experience collaborating with creative and design teams.
• Intermediate/advanced English (desirable, but not mandatory).

What we offer

• Access to and training in AI tools, working with cutting-edge technology such as Claude.
• Permanent contract, job stability, and real opportunities for career growth.
• Full-time Monday-to-Friday schedule, with flexible start and finish times.
• Internal and external training to support your continuous learning.
• Flexible compensation package tailored to your needs, including health insurance, meal vouchers, transportation, and childcare benefits.
• Up to 50% discount on Natulim products.
• School adaptation days to support employees with children under 3 when needed.
• A young, dynamic team with a great working environment, where people and ideas matter.

If you are passionate about e-commerce and advertising, this is a unique opportunity to make an impact and be part of a project driven by strong values.

We are a company where every team member is an All Star in their role.